Saturday, December 12, 2020

Does Instagram have a place in your online marketing strategy?

When Instagram was introduced in 2010, it was just like any other social platform, filled with selfies, pets, and food pictures.

 

Fast-forward to 2020, Instagram has transformed from a simple photo-sharing platform to a full-on marketing channel. So, regardless of the industry you are in, it pays to build a presence on Instagram. Get to know more about Instagram marketing below.

What is Instagram marketing?

Instagram marketing is simply another marketing strategy in this digital world. Recently, it gained popularity as an exciting platform for brands to show off their cultures, recruit new employees, engage with customers, and showcase their products in a new light.
Below are some of the many benefits of Instagram marketing:

 


1.      It’s great for brand building

Unlike other social media platforms, you can’t expect to send traffic to your site with every post you place on Instagram. You can’t even include any links in your posts. The only link you can have is one in your bio.

This may seem like a disadvantage; however, it also means that users are more likely to follow and interact with your business on Instagram because they know that you are not trying to sell them anything directly. Instead, you can use the platform to build your brand.

 

2.      Launch Advertising Campaigns

Your Instagram marketing efforts do not have to be completely organic. Great online marketers trying to win over new audiences know that paid ads can play a vital role in increasing brand, product and service awareness, so it is worth to launch advertising campaigns to boost all of the aforementioned.

 

Just like with Facebook marketing, Instagram also enables you to target three types of audiences through its native advertising platform:

·         Core audiences:               Instagram allows you to show ads to users chosen by gender, location,

age, interests, and other demographic features.

·         Custom audiences:          With Instagram marketing, you also have the chance to target users

who already have some connection with your brand via the website, email, social media, etc.

·         Lookalike audience:       There is also the option of targeting people who look like your

existing customers.







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Saturday, December 5, 2020

How fast should my website be?

 Ideally, a website should load within 3 seconds. In fact, a research by Google shows that 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds. Therefore, if you want to keep people on your site, your website should not take longer than three seconds. In addition to this, research also shows that people would not return to websites that took longer than 4 seconds to load and formed a "negative perception" of a business and tell their family and friends about their experiences.

How to improve website loading speed?


Your website loads in pieces, and the load time depends on different factors such as pages, users, browsers, devices, internet speed, etc. While some of these factors are out of your control, like a user's internet speed, there are still some strategies where you can optimize your site to ensure that your pages load faster, so users have a positive experience.

  1. Minimize HTTP requests - HTTP (Hypertext Transfer Protocol) requests are counted whenever a browser fetches a file, page, or image from a web server. These requests tend to take up about 80% of a webpage's load time. This means that the more HTTP is requested, the longer it takes for the page to load and retrieve them all, increasing your web page's load time. You can decrease HTTP requests by doing the following:
    1. Combining CSS/JS files
    2. Use queries to only load what's needed
    3. Reduce the number of images you use
  1. Browser caching - Browser caching is one of the best website loading time optimizations. It allows assets on your website to be downloaded to your hard drive once into a cache or a temporary storage space. These files are stored locally on the website's system, allowing subsequent page loads to increase in speed.
  2. Optimize images on your site - When designing a website, it is always great to include visuals to keep it appealing and engaging. However, the downside of this is that too many images can slow down your site's speed. To prevent these images from negatively impacting your page load time, you can optimize and reduce the image size.
  3. Use a CDN (Content Delivery Network) - Beyond the server that hosts your site, a reputable online advertising agency says that you can also use other networks of servers to decrease load times for your visitors.

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Saturday, November 14, 2020

How To Optimize for Voice Search?

 So what can you do to jump-start your voice search marketing? Here are a few helpful tips:

 


Use Long-Tail Keywords - Keywords tend to get longer and longer with voice searches. Therefore, you should include as many of them as possible in your content, but make sure that you are still using keywords contextually.

 

Implement FAQ pages - If you want to go the extra mile in optimizing for voice searches, including an FAQ page on your website is a great idea. FAQs empowers you with question keywords as well as conversational answers. In addition to this, FAQ content adds value to your user's experience, making it favorable from the SEO ranking perspective. 

 

Implement structured data - Structured data is undoubtedly a vital factor that helps search engines organize and classify your content. This means that this data helps search engines better understand the information on your site. While it doesn't directly affect your SERP rankings, having this data will give you an excellent chance to appear in featured snippets and voice search results.

 

Speed up your website - More likely, people using voice search are like in a hurry—after all, it is much quicker to speak than to type a query into the search bar. To meet your audience's need for speed, make sure that your website loads fast.

 

Be mobile-friendly - Most voice search occurs on mobile devices, so focusing on creating a mobile-friendly experience all around should be a major focus of your optimization efforts. 

 

Voice search is one of the essential trends today, and ensuring that your website is optimized for it is a great way to gain a competitive edge for your business. Creativo's team of experts has deep expertise in search marketing facets, including voice search services. Get in touch with them and see how we can help you set the right voice search optimization strategy for your business. You can also visit them at www.CreativoUAE.com



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Sunday, November 8, 2020

Reasons Why Your Business Needs Email Marketing

Here are some top reasons why your business needs to invest in targeted email marketing services:


1. Stay connected with your audience

Through emails, you can keep your customers informed, which gives them a feeling that you are thinking of them. People who have signed up for your email list have already committed to receiving these notes. So they will likely enjoy these emails, and it will boost engagement with your customers.

 

2. It is easy to customize and integrate into other marketing tactics

The flexibility of email marketing is another reason why you should include this tactic in your overall marketing strategy. Depending on your email database's size and the crafter's skill, email marketing messages can range from simple to very complex. In line with this, emails can be personalized to include the receiver's name and even more. Additionally, it can also be utilized with just about any other marketing strategy, which makes email an essential part of any integrated marketing campaign.

 

3. It's affordable

Email marketing solutions are easy, effective, and inexpensive. It allows business owners to reach a large number of consumers at a rate of Dirhams per message. For small-business owners on a budget, email marketing is a better choice than traditional marketing channels like TV, radio, or direct mail. 


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Sunday, November 1, 2020

What Does an SEO Firm Do?


A lot of business owners don't have a clue as to what happens at an SEO firm. To understand what an SEO firm does, you must first understand what SEO is.

SEO is an acronym for search engine optimization. This is the process of increasing a website's organic traffic by improving its ranking in search results, thus increasing overall online visibility. SEO is the process of creating, editing, and reworking content that ranks well on search engines, thus allowing a company's website to rank higher. In addition, your website must also be secure, fast, and just as friendly on mobile as it is on a desktop. Furthermore, your website's content should also be unique, crawlable, and have references from other major websites. But what exactly does an SEO agency in Dubai do to make those things happen?


1. Communicate with you

During the onboarding stage, an SEO firm will effectively communicate with you to understand your business. The information they need could be your business goals, assets, existing campaigns, any previous SEO work you've had done, either internally or externally, the specific challenges you face, etc.

This information forms the strategy they will develop and implement for your business. Ongoing communication is based around reporting on results and adjustment of strategies to maximize its relevance.

 

2. Audit your site

Auditing your website is one of the vital parts of the onboarding process. A reliable SEO consultant will assess your site's current performance and look for opportunities to improve. A detailed audit lays the foundations for a meaningful ongoing SEO strategy.


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Saturday, October 17, 2020

The Benefits You’ll Get When You Put Your Brand on Display


1. Increase brand awareness to your target audience - While search advertising influences a customer with an intent to purchase, display advertising, on the other hand, helps in creating the initial interest. Research says that brand awareness has increased by 21% in campaigns that utilized digital display ads. Display ads have potentially high reach as they are generally found on websites that potential customers usually visit. 

 

2. Visual Appeal - When compared to a text-based type of advertising, display ads have unrivaled aesthetic appeal. When they are done right, people are most likely to click on the ads simply because they’re so visually alluring.

 

3. Gives your business remarketing opportunities - Remarketing allows your business to place targeted display ads in front of a well-defined audience that has previously visited your website. Once a potential customer knows about your product or service, a well-placed display ad can remind them to convert.

 

Advertising companies believe that remarketing is smart to connect with potential customers who may not have made an initial purchase or inquiry. In addition to this, remarketing through display ads offers a high degree of targeting flexibility. This being said, advertisers can filter targeting to show only on specific sites or exclude specific areas. You can even showcase display ads that include a brand message or a particular product that your potential customer viewed while on your website.

 

4. Offers less expensive options - Unlike other advertising channels, online marketing agencies in Dubai say that display advertisement is relatively inexpensive. Different agencies run Display Ad’s in different ways. The best agencies advise on additional work to be done on the website to make this kind of online activity a really successful one.


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Saturday, October 10, 2020

How to start developing an e-commerce business strategy?


Developing a marketing strategy always starts with a plan. A successful e-commerce marketing plan is made out of several components that come together to achieve one common goal: to increase sales on your e-commerce store. From improving brand awareness through advertising to gaining new followers through social media, every action you take should have a measurable impact on your sales.

As you’re laying the groundwork for your strategy, it’s vital to note the below points while developing your business plan to ensure that your methods and strategy are well thought out and will pass the test of time.

1. Executive summary - By writing an executive summary of your strategy, you’ll be taking the first step to developing your e-commerce marketing plan. You can start by gathering substantive advice from knowledgeable mentors and doing in-depth research.

2. Goals & objectives - Make sure to set clear and specific goals. Once you start to execute your plan, these goals put great importance on measuring your results. That being said, make sure to include specific goals and metrics.

3. Mission statement & value proposition - the business owner or probably one of the company leaders must provide a clear mission and value proposition. Answer question such as the below: 

  • What’s the purpose of this company?
  • What do you do?
  • What don’t you do?

4. Target customers, personas & markets - Digital marketing agencies in Dubai say that knowing your target audience is vital in developing an effective marketing strategy. Suppose you don’t have a clear understanding of who you’re targeting, what characteristics define them, and where they’re located. In that case, you’re bound to run inefficient campaigns that waste money targeting low-converting, unqualified individuals. Therefore, make sure you know the following basics:

  • Age ranges
  • Gender breakdown
  • Geographic location
  • Purchasing power

5. Situation analysis - Perform a thorough analysis of the business’s current state, the competition, and the overall marketing plan. A better understanding of your current situation will lead to better decision-making, and eventually, better results.

6. Pricing & positioning strategy - Do your research and make sure that your pricing and positioning provides real value to your target audience. While there are opportunities for testing and refinement throughout your product’s lifecycle, by doing a little more work upfront, you’ll be better off in the long run.


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