How does SEO work?

Search engines, like Google, have spiders. These spiders collect all kinds of information about your website and the pages that make up your site. This allows them to easily determine when to serve a search page on your site. Moreover, these spiders collect things like page speed, title tags, social signals, internal linking, backlinks, and so on.

 

As a marketer, knowing how to get your brand, website, or company found by searchers is a vital skill, and understanding how SEO is evolving will keep you ahead of your competitors. While SEO frequently changes in small ways, its key principles do not. SEO focuses on three pillars which are being offered from various SEO packages in Dubai.

 

Technical Optimization: Technical SEO focuses on completing activities on your site designed to improve SEO but are not related to content. It refers to the website and server optimisations that help search engines crawl and index your site more effectively, which may result in improving your site’s organic rankings.

 

On-Page Optimization: On-Page SEO is the process of ensuring the content on your site is relevant and provides a great user experience. This includes targeting the right search terms within your content and using a content management system. A few of the most common examples of content management systems include WordPress, Joomla, Magento, Shopify, and more.

 

Off-Page Optimization: Off-Page SEO is the process of improving your site’s search engine rankings through activities outside of the site. This is mostly supported by backlinks, which help to build the site’s reputation.

With more than 200 ranking factors used by Google and other search engines in their algorithm, there are many things to consider and actions that can be taken to optimize a website. There are both on-page and off-page ranking factors that determine how well your site is optimized and how well it ranks.

 

You know how SEO works; now make it work for you!

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Top considerations when choosing social media networks for your business

1. Consider your brand’s tone of voice

Spend some time considering your brand and what type of brand personality you represent. See where your brand personality fits best. 

For instance, if your brand focuses on a strong professional reputation in your industry and has a serious, helpful, and informative tone of voice, a platform like LinkedIn might be a good one to focus on. On the other hand, a brand that hopes to achieve a young, fun, snappy tone might take to Twitter, where pithy one-liners and retweeted GIFs are a standard method of communicating with an audience.

2. Define your goals

Various benefits come with using social media, but it’s important to have specific goals before moving forward. Defining your objectives will not only help you determine not only the social platform you choose but also the content you create, the audience you target, and more.

3. Identify your audience

Another important step in determining which social media platform is right for your business is identifying your audience. You want to be as specific as possible since it will make your decision easier. To start with this, you can write down the answers to the following questions:

• Who is your typical customer?
• How old are they?
• Are they male or female?
• What is their income and education level?
• What are they interested in outside of your product and service?

4. Find out which social media platforms your customers use

After identifying who your audience is and familiarizing yourself with their demographics, age range, and interest, it’s now time to find out which social media platform they are using. After getting this information, you can now match your products/services and your audience to each platform and see how they align.

 

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Here are top tips for recovering SEO rankings after a website redesign

1. Redirects

One of the most important steps in redesigning your website is setting up proper redirects. Skipping this step is one of the most common causes of traffic loss.

Unless you keep all your URLs the same, redirects are necessary. They tell search engines like Google where the new version of each page is located. Without redirects, search engines and browsers will simply think the page is gone.

If you get professional website design services from a reputable agency, they should know how to do re-directions. 

2. Site copy

In some cases, website redesigns also involve entirely new copy. While this can be helpful if the content writer is aware of and incorporated the original target keywords, it can be extremely harmful if not.

If the content on your pages is no longer written in a way that includes the keywords they originally ranked for, your rankings will suffer for those keywords. Google’s algorithm is designed to provide its users with the information they’re looking for. This means that if your site no longer has that information, they won’t show it as a result.

3. Submit Your Sitemap

Your sitemap speaks directly to Google, directing it to crawl the pages on your website and evaluate its content. It serves as your website’s directory. It maps out all the information or pages as well as what content is on them and what the content is about. 

You can submit an XML sitemap to Google via their Google Search Console platform. If you don’t undergo this process when you launch your website’s newest design, you delay how long it takes for Google to crawl all your new content. 

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How to use keywords for search engine optimization?

Keywords are the words/phrases that users type into search engines to find which websites match what they're looking for. Keywords should identify what a page is about and what terms or phrases people would commonly use when looking for the information on your page.

Generally, the more specific your keywords, the better your chances of ranking higher in search engine results because there will be less competition from other pages. Hence, it is highly important to conduct keyword research for your website. 

Below are some key points on how you can effectively optimize your website for keywords:

• Include the keyword in the title tag
• Use keywords in meta descriptions
• Use keywords in headings and subheadings
• Include the keyword in the URL
• Mention your keyword throughout your page
• Include long-tail keywords in your copy
• Use keywords in directories and external listings

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