Is E-Commerce the Future of Shopping?

Research shows that e-commerce sales amounted to more than $3.5 trillion in 2019 with a projection to reach $6.5 trillion by 2023. This only means that the influence of e-commerce will be far greater moving forward than it has ever been before.

 

So to answer the question, Yes, e-commerce is undoubtedly the future of shopping.

 

To maximise on opportunities presented by e-commerce, business professionals must be well-versed in the latest technologies and trends, including the following: 

 

 

Customer Data and Analytics Improve Marketing Tactics

 

The future of online shopping relies on capturing patterns of shopping behavior. Hence, even though online stores do not have retail clerks or dressing rooms like physical stores, they can still recommend products based on customers’ interests, style choices, and preferences through the use of data. This allows the business to create strategic pricing, personalised e-commerce online marketing plan, and cross-promotions on both an individual basis and based on widespread trends.

 

Machine Learning Creates a Personalised E-Commerce Experience

 

When it comes to the online shopping industry, shoppers require a more personalised experience. According to a study conducted by Accenture, 91% of consumers are more likely to shop with brands that recognise, remember, and provide relevant offers and product recommendations. The study also shows that 87% of shoppers tend to buy more when online stores personalize the experience.

 

Therefore, rather than manually analysing customer information, data analysts utilize artificial intelligence (AI) and machine learning technologies to compile data and create customer profiles that help personalize your e-commerce online marketing. 

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The SEO Benefits of Content Marketing

 1. More content means more keyword opportunities

Search engines can’t see websites as humans do. While humans can look at a website and quickly understand its products and services, Google has no way of knowing what a website’s purpose is unless those keywords are written somewhere.

Content marketing allows brands to go beyond the small paragraphs of homepage copy and alt text descriptions on images, where your space for keywords may be limited. You can incorporate more keywords relevant to what your website is about through the use of articles, blog posts, guides, and other written content.

2. Quality content marketing generates high CTR

Google and other search engines consider a website’s click-through-rate as an important factor to rank your website. This means that the more you get users to click on your links, the greater are your chances of getting better rankings on search engines.

3. Quality content helps you generate backlinks

SEO companies in Dubai say that one of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate a brand’s credibility and trust. The more quality backlinks you have, the higher you will likely rank on Google and other search engines.

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Digital Marketing Agency vs. Freelancers: Who to Choose?

There are pros and cons to both options. Below are the main 3 key differences:

 

Project Management

 

Freelancers: Hiring a freelancer gives you something in-between the end-to-end management from an agency and the full ownership of an in-house team. To start, freelancers need your guidance and direction to begin a new project. They rarely work on developing your strategy but rather put into action the plan you’ve developed.

 

Digital Marketing Agency: Hiring an agency for your online advertising efforts means taking the stress of strategizing and marketing off your shoulders. On line marketing agencies offer complete project management. This means that you do not need to sign-off on each step of the marketing process because you hired a team of subject matter experts to manage the strategy. This also means that you have more time to focus on growing your business and less worrying about how much more you could be doing with your marketing.

 

Skills

 

Freelancers: most of the time, focus only on one specific areas of development or marketing. As a result, assembling a team of freelancers mirrors the experience of building an in-house team, only without the perk of gaining new knowledge and with absolutely no control.

 

Digital Marketing Agency: A digital marketing agency usually hires top-notch professionals to handle every aspect of their digital marketing services, from social media experts via SEO experts to proper developer and designers. In addition to this, professionals in a marketing agency usually attend courses and seminars to ensure that they are updated with the industry’s current trends.

Cost

 

Freelancers: Obviously, the main advantage of hiring a freelancer can save costs. However, it’s important to remember that “cheap” is not the same as “cost effective.” You might save some money hiring a freelancer to manage one piece of your marketing strategy, but you’ll soon realize that no one person can do it all. 

 

Digital Marketing Agency: With an agency, pricing is typically based on individual projects and services. However, the added expense may be justified by the agency’s ability to ensure service continuity and accountability.

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