1. More content means more keyword opportunities
Search engines can’t see websites as humans do. While humans can look at a website and quickly understand its products and services, Google has no way of knowing what a website’s purpose is unless those keywords are written somewhere.
Content marketing allows brands to go beyond the small paragraphs of homepage copy and alt text descriptions on images, where your space for keywords may be limited. You can incorporate more keywords relevant to what your website is about through the use of articles, blog posts, guides, and other written content.
2. Quality content marketing generates high CTR
Google and other search engines consider a website’s click-through-rate as an important factor to rank your website. This means that the more you get users to click on your links, the greater are your chances of getting better rankings on search engines.
3. Quality content helps you generate backlinks
SEO companies
in Dubai say that one of the best SEO strategies is to
gain high-quality backlinks from high-authority websites. For Google,
high-quality backlinks indicate a brand’s credibility and trust. The more
quality backlinks you have, the higher you will likely rank on Google and other
search engines.
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