Internet Marketing Services : September 2020

Saturday, September 19, 2020

How can remarketing help generate leads?

For lots of marketers, one of the most valuable benefits of remarketing is improving lead generation. It is one of the highly used strategies for many businesses as it can help you stay in front of leads during buying cycles.

If you have strong website traffic but aren’t getting the conversion rates you’d like, remarketing can be the solution. According to a reputable SEM agency in Dubai, visitors to your website are your most valuable audience. However, many businesses don’t do enough to encourage conversions because they are too focused on driving initial traffic. The truth is that most of the time, people don’t fill out a lead form on their first visit. But that doesn’t mean they’re not interested. It just means they’re not ready yet. By leveraging remarketing ads to this highly qualified audience, you keep your brand top of mind and create additional conversions opportunities.

Furthermore, remarketing also helps you convert existing leads into customers. Once someone fills out a lead form, they’re probably still at the beginning of the purchase process. In the digital world, this process involves significant research and comparison shopping. In this case, remarketing can also help you stay top of mind during that process and convert existing leads into happy customers.

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Saturday, September 12, 2020

How SEO and SEM Work Together?

SEO and SEM are two different strategies to bring relevant and qualified traffic to your website. However, they are tied pretty close together and work hand-in-hand. While SEO focuses on building website traffic organically, SEM focuses on delivering traffic through paid advertisements. Both strategies heavily rely on keywords to drive traffic to business websites. Though the marketing techniques used for each are different, they focus on traffic flows and how they relate to marketing activities.

SEO is the foundation for good SEM. When you have each set up correctly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have a well-optimized site and sponsored ads appropriately targeted using the right keywords, you have more chance of showing up at the top of both paid and organic searches.

On the other hand, if you have a new website, you can prioritize your SEM campaign first as it can take a while for SEO rankings to become established, but don't ignore your SEO during this process.

Using SEO and SEM together is one of the best methods to bring consistent and high-quality traffic to your website. Although these two strategies are powerful, online marketing experts have seen a stronger marketing strategy when used together.

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Sunday, September 6, 2020

Branded vs. Non-Branded Keywords

Both branded and non-branded keywords are essential in digital marketing. They demonstrate different search intent and reach users at various stages of the buying process.

Non-branded keywords are the common queries used at the beginning of the conversion funnel that aims to win several readers and visitors to your website. However, it is highly important to make sure that non-branded keywords have enough search volume. You can find each keyword’s search volume through the use of a Google keyword planner.

On the other hand, branded keywords will be vital in the most advanced stages of the conversion funnel. That is when consumers already understand who the possible companies and brands are to solve their problems.

Furthermore, considering that consumers have other options to resort to, ensuring a quick and definitive response in your search can be an excellent incentive for winning that customer. So, in this case, it is branded keywords that will guarantee success.

An effective online marketing strategy requires a mix of both branded and non-branded keywords. However, determining where to incorporate them is a challenge for many business owners.