Internet Marketing Services : August 2020

Sunday, August 23, 2020

Why Responsive Design is Important for Business

Responsive sites work well across different devices, and according to digital marketing agencies in Dubai, it will be this way for a considerable time to come.

Having your site consistent and optimized no matter what platform you are using to view it from will provide a better experience to the user, which will lead them to engage with you rather than decide to go elsewhere.

Responsive web design improves brand reputation. It enhances the overall user experience, which, in turn, leverages the brand reputation of respective companies.

Responsive web design is cost-effective. Maintaining separate sites for your mobile and desktop audiences can be expensive. Using responsive design, you can save money by eliminating the cost of paying for a separate mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices.

Responsive design can help with SEO. Google gives credit to mobile-friendly websites. In combination with other SEO factors, responsiveness can boost search engine results.

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Sunday, August 16, 2020

How to Create A Powerful Remarketing Ad?

1. Set Goals

As with any great marketing campaign, an effective remarketing strategy starts with identifying a goal. What are you trying to achieve with these ads? Your goal will always depend on the kind of business you run. If you are into the e-commerce industry, you might be looking to get someone to make a purchase.

However, for those who run businesses with longer conversion cycles—for instance, a B2B consulting firm—your ideal conversion might not be a sale. Instead, it might be getting someone to register or submit a form.

Regardless of the type of business you run, it is vital to set specific goals for each remarketing campaign. Rather than creating one ad that you hope will serve various audiences, digital agencies in Dubai suggest that it’s best to establish a handful of specific goals and then create different ads that are dedicated to each target.

2. Decide Where You Want to Advertise

Different advertising platforms offer remarketing services. The most popular ones include Google and social media sites like Facebook. After establishing your campaign goal, you can start to think about which platforms make the most sense for your ads.

3. Segment Your Remarketing Audience

Not all website traffic has the same value. A click from someone who abandoned their shopping cart is more valuable than someone who landed on the home page then bounced. Targeting the latter with remarketing might be a waste of time, money, and resources. A reputable digital media agency says that you can segment your audience based on their behavior on-site and their traffic source such as time on site, some visits, certain goal completion, visiting specific pages, and demographics.

Improve your business' online presence...

Sunday, August 2, 2020

Be Visible: 97% of Consumers Go Online!

Based on research, 97% of consumers search for businesses online. When your customers are online, your business should be too.

One of the most valuable benefits of an internet-savvy marketing approach is the increased online visibility of a business and reaching a wider audience with a strategic and well-planned marketing approach. The more online visibility your business has, the more likely people within your market will look to you for necessary products or services.

Internet marketing strategies, such as professional SEO services and paid ads, can help a business build a strong online presence and brand awareness. This will make your business recognizable to your target customers so that, when they’re ready to buy, they come to you.

How To Increase Online Visibility?

There are different strategies to apply when it comes to increasing your business’ online visibility. Ideally, a strong online visibility campaign should combine as many of these practices as possible, as they will support one another in increasing your company’s searchability.

Remodel Your Website - Is the structure of your website easy to use and navigate? Do people quickly find the content they’re looking for? If not, try to improve the overall look and layout of your website design. After analyzing the required changes needed, it is also a great idea to always ask the customers for their suggestions. In line with this, hiring experts who offer such services are the best option.

Publish regular blog content - Companies that focus on online marketing in Dubai believe that publishing regular content is a great way to increase your online visibility and attract traffic to your website. Additionally, content publishing gives you the chance to provide your website visitors with informative content that can help build a relationship that may result in sales and promotion in the future. Moreover, providing informative and useful content encourages your website visitors to share your content on other platforms like social media, which can introduce additional consumers to your business.