Internet Marketing Services : April 2020

Saturday, April 18, 2020

Guide to On-page and Off-page SEO

In today’s time, one of the most significant aspects of internet marketing is Search Engine Optimization, whether it is global or local SEO services. It is a strategy that you can implement on your website to help your pages position themselves higher in search engine results, giving your website greater exposure to targeted visitors that can eventually convert into paying customers.
To maximize your exposure to search results and higher rankings, you have to closely pay attention to the two main components of SEO:

On-page or on-site SEO
Off-page or off-site SEO

Yes, focusing on one of the two components could get you on page 1, but it will only be temporary. So, if you are thinking long-term, you need to implement the two to support each other. If you want to outrank your competition and stay at the top of the search results, then you need to engage in professional SEO services and understand both components – how they work and how to do it.

On-page SEO or on-site SEO involves optimizing various factors on the website itself. These factors are related to manipulating the website content to improve its quality and structure – both for humans and search engine crawlers. Some of the most common on-page SEO factors include Content, Keywords, Meta Tags, Alt Attribute, Headings, URL Structure, SSL/HTTPS, Internal Linking and Page Speed.

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Sunday, April 12, 2020

Know the Difference Between Local & General SEO

Search Engine Optimization (SEO), is one of the powerful strategies for reaching out to potential customers. A cost-effective method, it has proved its worth over time.

There are two types of SEO, the local search engine optimization and general SEO. Unfortunately, there are lots of people who do not pay much attention to local SEO and concentrate on general SEO without realizing how important the former is. So, let us get to know about the difference between the two.

General SEO techniques are focused on helping websites show up in keyword searches being used worldwide. Most of the time, these techniques are designed to ensure that the website property has greater visibility in order to drive more traffic to the website. However, local SEO has a slightly different focus. While local SEO efforts still work to boost the online presence of a business and drive website traffic as well, the idea is not focused on driving customers to a website. The idea is to drive more customers to your front door. It is because of this difference, the techniques used in general SEO efforts are significantly different than those used for local SEO efforts.

In line with this, digital marketing companies in Dubai say that general SEO effort uses a number of techniques that help search engines index your website in such a way that the site appears on search engine results pages for certain keywords. Local SEO efforts, however, focus more on promoting the whole business online. While there are techniques that are implemented on the website itself, there are many other techniques used to boost your business including establishing business profiles in various directories, online map applications, and more.

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Sunday, April 5, 2020

Steps to creating an SEO-Friendly FAQ page

A website’s FAQ page has two major functions: it is a sales tool and it provides valuable content for SEO. If your frequently asked question page is doing just one or none of these, it is now time work on this oft-neglected part of your site. Below are some tips on how to create an SEO-friendly FAQ.

Check analytics regularly

After creating your FAQ page, make sure to regularly check your website’s analytics to see if the page gets traffic and ranks for keyword phrases relevant to your business.

Based on the data you’ll see in Analytics, start asking questions such as: Were users browsing or are they scrolling through your FAQ page? How long are they going to stay? Upon looking at the FAQ page, where do they go? What are the directions they take? By finding out these useful and actionable insights, you can make some changes to improve your FAQ page.

Identify and Incorporate Best Performing Keywords

As part of creating an SEO-friendly FAQ page, you will need to identify what keywords your website is currently ranking for. That way, you are able to optimize your FAQ page by including these keywords. When incorporating these keywords, think of all opportunities in which you can naturally add them to the content of the page. SEO agencies in Dubai say that it is a good SEO practice to add them to the page’s URL and content headers as well as the main body text.

Implement Structured Data

Adding structured data to your FAQ page is a great chance to make your SERP more visually appealing, get a higher click-through rate and bring you step ahead of your competitors. By implementing this structured data, you can make your content eligible to show questions and answers directly on Google Search. Remember that FAQ can be used to provide official questions and answers for single pages.