Internet Marketing Services : March 2020

Saturday, March 14, 2020

SEO Basics: On-page

Every SEO strategy is focused on ranking as high as possible in search engines results pages. In order to do this, it is important to design and develop a website that Google’s algorithm will love. That’s basically what SEO is about. Aside from local search engine optimization, on-page SEO is one of the most important elements of any SEO strategy. Below are some highly helpful tips on SEO best practices for on-page optimization.

Construct a Keyword-Rich Title

Every page on your website should have its own unique title. Don’t get your page title confused with your blog post headline; those are two different things. Your headline is what appears at the top of your post, whereas your title is an attribute that affects your search engine ranking. Therefore, it is important to include some target keywords on each page title.

Write an Enticing Description

Your page’s description is the other half of your SERPs meta tag. This is a snippet of text that appears below the title tag in the SERP. The description tag is a great place to include your keywords and increase your click-through rates.

Header Tags

One of the most important on-page SEO services is the inclusion of header tags. Header tags are not just for making different font sizes. They are being implemented to differentiate the various sections of a web page, and they help search engines analyze what your page is about. These tags are not visible in the user’s end, but they are being shown behind-the-scenes for search engines. A big on-page SEO best practice is to include a page’s relevant keyword in the H1 tag.

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Sunday, March 8, 2020

Google: 2020 January Core Update

When talking about core updates, Google has a long history of them. In 2019, Google has transitioned from individual names to a simple “Core Update” naming system. While Google implements hundreds of small algorithm changes every year, the core updates are the ones that affect the organic rankings of many websites in different industries.

It did not take long for Google to release its first confirmed 2020 Google update. As announced on January 13th, Google has rolled out what it has called the January 2020 Core Update. The significance of this algorithm update increases as Google has confirmed that the new update is a broad core algorithm change. The search engine giant has been testing new designs for the Search/SERPs and is finally taking it live to all users worldwide.

As the days go by, the update's impact was decreased with lower and lower volatility being reflected by the index on desktop. However, mobile showed a slightly different pattern with the third day of the update's roll-out showing an increase in rank volatility.

What exact changes do site owners need to make?

The latest Google update is less of a technical algorithm change. Unfortunately, Google is not giving a lot of details on the exact changes, but like all rollouts of broad core updates, the E-A-T (Expertise, Authority, Trustworthiness) method is the clearest direction on how to recover from any lost traffic.

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