Reasons to use paid search marketing

Businesses, especially the small ones have much to gain from paid search advertising. A paid search campaign, if done the right way, can help a business grow and succeed. Below are the top 5 ways on how online advertising in UAE can help small businesses:

Faster ROI – Paid search advertising has become a game changer for small businesses which may result in a faster return on investment than other marketing platforms. You may get an increased overall cost in marketing, but the improvement in client engagement justifies the means.

Connect with your target audience – Paid advertising lets you control when and where your ads appear based on a number of factors including keywords, location, website and device as well as time and date.  This means that you are able to reach your target audience, just at the right time, to help them convert into buying customers.

Measurable results -A reputable PPC agency in Dubai says that in paid advertising, everything that you do has a clear and measurable target. In fact, it is possible to measure anything related to running your PPC campaign such as impressions, clicks, website visits, profits, costs and so much more.  From the time that you start your PPC campaign, you immediately know how much you have spent, and whether or not you are generating a significant profit.

Increases brand recognition – Engaging with paid advertising also improves your business visibility and brand awareness. Even when people don’t click on your ad, they are still able to see it because it is located above the organic search results. This has the potential to promote business growth just by exposing more potential customers to your ads.

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Reasons why search engine rankings change frequently

If you own a website and you are regularly monitoring your ranking, you may have noticed that the rankings change frequently.  What causes search results to change frequently? The change in the rankings is something that has confused many individuals for a while now. Following some of the reasons why your website ranking changes frequently.

Geographic Location

Most search engines, especially Google rely heavily on location services. This means that the location settings on the device you are using will generally reflect the search results. This can be a good thing for local businesses who are only seeking customers in close proximity and who are engaged with local search engine optimization. However, this can hinder global businesses seeking to achieve broader visibility.

Previously Clicked Google Links

If you have searched Google using the same search terms, and repeatedly clicked on a particular link from the results page, Google’s results will start to change. Sites that you visited from the links in the results will start to show up more and more frequently moving higher on the page.  This may create a false impression that a website is ranked higher than it actually is.

Competition from Other Websites

It is possible that you are doing everything right but still see a drop ranking. One reason for this might be that your competition is doing a better job than you.

It is important to always keep an eye on your competitors by analyzing and monitoring their online activities and strategies. Once you understand what your competition has done to outrank you, make the same changes and make sure to do it better.

Be visible online!

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Which Factors Affect the Ranking of My Pages?

Every business owner surely wants to have a website that appears at the top of the search engine results page through a variety of keywords. Getting high ranking through keywords that are important to your business means a high number of entrances to the website which may result in higher revenue and profit.

Be visible online!

So how do Google and other search engine’s algorithm rank sites? Apparently, Google uses more than 200 different factors to rank a site. However, not all these factors are equally important. Digital marketing companies in Dubai say that some of these are indeed must-haves, but others might not make much of a difference in your market.

Below are commonly the most important ones:

H tags – H-tags such as H1, H2 and H3 are tags that mark the page headings and the hierarchy between them. Basically, H1 is the main heading and should appear once in every page of the site while other headings can appear more than once. In line with this, it is suggested that the headings under these tags contain the keywords you want to rank.

Unique Content – content is the heart and soul of any website. It is the message and information you want to share with customers, and the way you communicate everything about your business. Therefore, your content should be completely unique to your site, engaging to your audience, detailed, and easy to read.

Use of Keywords – conduct research regarding the search terms and try to figure out which keywords are the most relevant and valuable for your business. After listing and categorizing the keywords for each page, integrate these keywords into the site’s content in the most natural way possible.

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