HTTP vs. HTTPS: Why It Matters?

HTTP and HTTPS are protocols that are being used to transmit data across the internet between websites. HTTP stands for Hypertext Transfer Protocol, while the addition of the ‘S’ in HTTPS means it is a secure connection. As a website owner, you probably ask: “Is HTTPS necessary?” In order to have a better understanding of these two protocols and why they are important to Google, it is important to first learn the difference between HTTP and HTTPS. Below explains the basics of these two options:

What is HTTP (HyperText Transfer Protocol)?

HTTP is a system for conveying and accepting the information through the internet. This protocol is being labeled as an “application layer tool” that alternatively, means that it only cares about how the information is represented to the user, not how it is delivered from point A to point B.

Furthermore, the HTTP protocol is considered “stateless”. This means that it does not aim to recall any information preceding a web session.

What is HTTPS (Secure HyperText Transfer Protocol)?

HTTPS is also known as “secure HTTP”. It was developed to allow authorization and to have strong online security. Not using HTTPSmeans unsecured online transactions for the users. Sharing confidential information online must be secured to prevent unauthorized access, and that is what HTTPS exactly do. Technically, HTTP and HTTPS work almost the same, they both establish a connection to a server on a standard port. However, the difference is, HTTPS offers an extra layer of security because it uses SSL in order to move data.

HTTPS works in partnership with another protocol, SSL (Secure Sockets Layer), in order to transport data safely.

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What is the impact of Google updates on your website?

All businesses that has a website has to pay close attention to Google. This is because the search engine giant claims to get more than 90 percent of all web searches. This makes it the main way people in your target audience are likely to find your website.

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Digital marketing companies in Dubai recognize that every business’ marketing strategy should include keeping an eye on what Google is up to. So that you know what you can do to get and keep your website ranking. So, to answer the question, YES! All Google algorithm updates matter!

Google algorithms play an important role in how your website ranks in Google’s search engine results page. Research says that Google updates its algorithm for about 500 to 600 times a year in order to block low-quality websites from appearing on SERPs. This is Google’s way to make sure that its users are getting the most relevant search results. For website owners or administrators, this means that they have to keep an eye for every algorithm update that happens on the search landscape. In addition to this, SEO agencies in Dubai say that Google algorithm updates remind marketers to constantly improve their websites. In return, they are rewarded by higher rankings in search engine and increase traffic.

On the other hand, if you do not pay attention to the Google algorithm updates, you may notice that you have decreased website traffic and a sudden drop in ranking. So, in order to strengthen your rankings back up, check every algorithm update and make the necessary changes. Most of the time, the changes that need to be made are minor, but every few years there are some that are pretty drastic.

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Reasons Why Your Business Needs Local SEO Services

In 2017, Google alone has recorded more than one trillion searches on the web. This massive statistic just proves the search engine’s influence and domination in the digital world. With its strict search algorithm, it is highly important that you should know the rules before joining the game. Fortunately, internet marketing companies in Dubai say that there are several ways to let Google’s search results work on your favor. This is where local SEO comes in. 

What is Local SEO?

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Local SEO is the process of ‘optimizing’ your business’ online presence in order to attract more customers from relevant local searches. These searches take place on Google and other search engines. Local searches include some important geo-location including the city, state, zip code, etc. Google will then pick up the geo-location of the person and provides search results from that area.

How can your business benefits from Local SEO?

An SEO agency in Dubai says that 64% of internet users rely on Google and other search engines to find local businesses near their location. Out of this, 50% actually end up visiting the local business that they have seen on the search results page on the very same day. This means that if your business is working on face to face transaction, you can’t imagine the number of potential customers that you might be losing on a day to day basis.

Google’s search engines results page responds to local searches by pulling up the top 3 most popular businesses that are most related to the search query. These results are displayed in the form of snippets. Online searchers will be able to see the contact number, business addresses, websites and even direction links going to the particular local business.

 Top 3 Ways to Optimize Your Website for Local SEO

1. Optimize your homepage

Your homepage should clearly state what your business is, where you are located and what you do. This will help Google to easily understand the elements of your business. In addition to this, your page title tag, header tag and meta description should also clearly state this information.

2. Add your business to local listings and citation

Local business directory listings and citations are one of the great ways to optimize your website for local SEO which is offered in many SEO services in UAE. It can be time consuming, but it is sure worth it. The key to a successful business listing is to ensure that every single entry is exactly the same. So, it is advisable to mirror the exact formatting and representation of your company from your Google My Business page and make sure to list your business the exact same way in your local directory listings.

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