Every serious online marketer understands that combining SEO and blogging strategies can grow your online presence. Sharing blogs on your site may be for a list of different reasons. Every post you publish is another indexed page reminding search engines that your site is active.
For those who don’t know how SEO works, Google has developed automatic algorithms that rank your site. They send out ‘spiders’ to crawl your site to check for indicators that tell whether your site is valuable or useless. These indicators include traffic, fresh content, etc.
Search engine optimization makes sure that spiders are get what they are trying to find. It’s done simply to make sure that your website is structured in way that search engines understand. Your website can get a higher ranking and attract more attention through SEO.
Search engine optimization complements business blogging really well. It’s about building a readership and effectively engaging an audience. Keep in mind that Google now indexes social media posts. This gives your blog a higher chance of being found.
Domain and hosting. Google only wants to point to websites that are considered serious and trustworthy. Probably the best way to show this is to have your own domain and hosting. Free blog set ups do not do any favors for your SEO efforts.
Original content. Google would want to recommend users with relevant and useful search results as much as possible. So create useful content that helps potential clients solve their problems. This type of content is usually shared on social media and ranked in search engines.
Don’t just stick to words, but expand to other content forms. Try to use original images for your blog, make tutorials or do video posts with your webcam, record podcasts and develop original tools. Create something that people can use their lives.
Build relevant backlinks. A backlink is when another website links back to your site from their site. If you are just getting started with SEO, never buy backlinks or Google can have you penalized. One good link from an authority domain name is worth hundreds of little ones.
The best way to build backlinks is to write high quality content, or guest post on the best blogs in your niche. Backlinks to your own content is also important.
Optimize your theme. SEO has two components. One is off-site like social media and backlinks, while the other is on site like optimizing your theme. This step is essential because it helps Google find your content and gives indicators the impression that you’re a trustworthy site.
Code your theme with the latest techniques. Make sure your theme is loading quickly. A fast loading site is good for user experience and thus good for Google. It is said that original themes still do better than available templates that most people are using.
Comment on other blogs. Commenting on other authority blogs is actually a great SEO strategy. Aside from the fact that it counts as a backlink, it can get you more exposure, traffic, and new relationships. On most blogs you need to use your real name.
It can also help your strategy to build your social media profile. This is because Google is now looking to social media as a signal of authority and relevance. Imagine thousands tweeting and sharing your article – it can only mean that you’ve written a killer content.
A blog can be the most powerful content strategy, but only if your target customers can find it. That’s when you need SEO. If done correctly, it can increase your search engine visibility, drive more traffic to your blog and generate more leads for your business.
