How To Use Instagram Reels For Business

 Over the years, social media has become an integral part of any marketing strategy for many businesses. While every business has various needs, much digital marketing company Dubai use at least one social media platform to advertise their clients business and increase their visibility online.

Like many businesses, social media platforms come up with different types of content to keep their users engaged and provide new avenues for businesses to get a broader audience reach. Nowadays, more businesses and digital marketing agency Dubai are using the positive impact of Instagram reals for their business.

What is Instagram Reels?

Instagram Reels are full-screen, vertical video clips published on Instagram, including audio clips and visual effects.

Reels are a combination of Stories and in-feed posts. Aside from the format, they also have a similar vibe to Stories. Like in-feed posts, businesses and marketers from social media agency Dubai can include full-length captions that users can choose to expand when interacting with Reels. Another positive attribute of using Reels is that it allows users to engage with the content by liking, sharing, and/or leaving comments. It also makes it easier for users to follow the accounts they find interesting since there is a follow button right next to the brand/account name.

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What Is Remarketing, and How Does This Help You Increase Leads?

 What is Remarketing?

Remarketing, also known as retargeting, is a marketing strategy of creating personalized ad campaigns for users who have previously visited your website or other content.

The idea behind remarketing is to reach out to users who already know your brand or products. For that reason, this group of audience has much higher chances of converting.
It’s all about targeting the user on several occasions, personalizing the ads as they go along, and encouraging them to move along the conversion funnel.

How can remarketing help generate leads?

For lots of marketers, one of the most valuable benefits of remarketing is improving lead generation. It is one of the highly used strategies for many businesses as it can help you stay in front of leads during buying cycles.

If you have strong website traffic but aren’t getting the conversion rates you’d like, remarketing can be the solution. According to reputable SEM agency in Dubai like Creativo, visitors to your website are your most valuable audience.

However, many businesses don’t do enough to encourage conversions because they are too focused on driving initial traffic.
The truth is that most of the time, people don’t fill out a lead form on their first visit. But that doesn’t mean they’re not interested.

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