Share of Voice: How to Calculate It & Why It Matters

 Digital marketing agencies look at different metrics to determine how customers and targets are responding to their strategy in online marketing Dubai.

Share of Voice is a metric that marketers and digital marketing agency Dubai use to compare brand awareness against their competitors on various online platforms. The term has been in use before the digital age. Traditionally, the share of voice is a metric used to measure the effectiveness of tv, print and radio advertising. Now, it is used to measure and track brand awareness, reach, traffic, and more.

How to calculate for Share of Voice?

Share of Voice can be calculated by dividing your brand’s measures by the total market measures. To get these numbers you will need a range of tools used for online marketing.

For example, you wish to calculate your brand awareness, use the formula below:

number of mentions of your brand/total number of brand mentions (yours + your competitors’) x 100 = your SOV

Why does it matter?

Whether you’re doing your marketing strategy on your own or hiring the best SEO agency in Dubai, knowing your SOV for each effort will help you determine how your brand is doing against competitors. You will also get a better picture of which part of your marketing strategy is resonating well with your audience.

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How Important is Content Marketing to SEO?

 Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

In other words, content marketing is precisely what it implies: marketing using content. And it is the basis of all sorts of digital marketing campaigns including SEO.

A common example of content marketing is a website’s blog where new articles on certain topics are regularly published. Aside from blogging, others choose to publish e-Books, podcasts, videos, and infographics, as their means of content marketing. All with a focus on sharing valuable information on a subject that their audience is interested in.

And when we say valuable information, it means that it’s in-depth, educational, and preferably unique.

As Google’s algorithms have developed over time, it started to favor many of the elements of a good content marketing plan. For this reason, leading digital marketing companies in Dubai now involve content creation in their solid SEO strategy.