Difference Between Session And Cookies?

 By understanding data, marketers can get a huge amount of information through Google Analytics.

Google Analytics can be confusing for anyone who is viewing it for the first time. It is therefore recommended to engage a reputable digital media company to help understand metrics and implement strategies based on your business goals and the intelligence you extract out of your analytics.

Difference Between Sessions and Cookies

Understanding Google Analytics Cookies

Whenever a user accesses a website, a cookie is added to the browser. It is a small bit of information that gets stored on a user’s computer. These cookies are browser specific. This means that Chrome, Safari or/and Firefox will not be able to access each other’s cookies. Additionally, these are also site-specific, which means that a particular website will not be able to view the cookies that you have saved on other websites.

Furthermore, cookies help businesses gain a better understanding of who their customers are, how they behave on the website, which content was viewed and so on. These are valuable insights to further enhance your website or app to generate more leads or sales.

Understanding Google Analytics Sessions

As mentioned above, when a user arrives at your website, the browser stores a small amount of data via cookies. These cookies allow Google Analytics or any other analytical tool you are working with to identify users for the duration of a session given that the user is using the same browser and device.

A session is defined as a group of activities a user takes on your website within a given time frame. Google Analytics defaults that time frame to 30 minutes. These interactions may include browsing of pages, downloading resources, purchasing products, and more. It means that whatever a user does on your website before they leave equals one session.

Moreover, high session duration is important for both SEM and SEO as one of the ways search engine algorithms judge a website’s value is by the time users spend on a website. This means that the longer users spend on your site, the higher your site may rank in Google Search results.

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Determine How Deeply Your SERP is Being Affected by PAA “People also ask”

 The growing variety of Google search results sometimes feels exhausting for SEO professionals and business owners alike, but it all comes with advantages as well.

The positive side is that, with all these SERP features, there are now more ways to gain additional exposure in search and stand out from the rest of the search engine result pages.

Being featured as an answer to “People Also Ask” (PAA) questions is one of the good opportunities SERPs offer now to businesses. It is a great way of getting ahead of the competition and catching the interest of your prospective audience online.

What is a “People Also Ask” Box?

The PAA box is a Google SERP feature that shows results that answers questions related to the user’s initial query. Each PAA box has anywhere from one to four related questions. When clicked, these questions expand and show direct answers that Google has pulled from other websites. The site’s URL is shown below each answer, along with a “Search for” link, which guides the user to a Google SERP of the PAA question.

How to optimize for PAA?

People Also Ask questions are generated through the Google algorithm. There are no markups available for being included in SERPs as answers to PAA questions.

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