Choosing the right FB ad type for your campaign goals

 Creating new campaigns on Facebook can be both exciting and challenging, especially when it’s the first time you’re advertising on Facebook. You need to carefully consider how much you are willing to spend and how you will deliver your message to audiences who are in different stages of the conversion funnel.

Due to the pressure of having to think about the budget, message, creatives, and other details you need to include in your ad, it’s often tempting to just boost a few posts and skip choosing a specific goal for each ad. It may look easier, but your Facebook PPC will deliver better results if you serve a message that is more targeted to the users who are in different stages of the conversion journey.

Considering the goal for each campaign can also help you determine the budget for each campaign and how you can maximize all available resources.

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Ways To Get More Google Reviews

 Reviews are highly important to any business as they can influence customer decisions in several ways. According to a survey conducted in 2021, Google business review surpassed other review sites like Yelp and Yellow Pages in terms of growth in online reviews.

This means that Google is dominating not only online searches but also the review market. 64% of consumers say that they are likely to check reviews on Google before visiting a business.

If you’re able to build a steady influx of four-star-or-above reviews, consumers are more likely to choose your business over a competitor. So, as a business, you might be wondering how to get positive Google reviews.

Below are some proven ways.

1. Claim your Google My Business profile

The very first step would be to claim your Google My Business (GMB) profile. This profile is free and gives you control over your store listing that shows up on Google searches.
Claiming your business profile allows you to update necessary business information such as your address, business hours, link to your website, and more.
Filling out this necessary business information informs users that this is an official profile, making customers more likely to leave a review.

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