What does
search volume mean in SEO?The
search volume is the number of search queries for a given search term in a
search engine within a given timeframe. The search volume is estimated and can
be subject to seasonal, regional, and thematic fluctuations.
A
reputable marketing company in Dubai says that in
digital marketing, the search volume, which is a measure of the amount of
traffic your website, can help you determine the best priorities for search
engine optimization and content optimization.
Why is
monitoring search volume important?
Monitoring your target search terms’ search volume can provide you with important insights into certain keywords’ popularity and how it fluctuates throughout the year. Exact match data will give you insights on how many searches were run each month of the year. On the other hand, rolling average data will account for all of the volumes for all the searches throughout the year and find you the average. According to an SEO consultant in Dubai, this can help you work with highly seasonal keywords.
How to
determine the search volume of a keyword
To
determine the search volume of a particular search term on Google, there are
tools you can use:
Google
Trends gives you insights into users’ interest for a wide variety of keywords
in a specific period of time, but the search can be restricted regionally. On
the other hand, Google Keyword planner is much more accurate but can’t be used
without a Google ads account. With the Keyword Planner, you can make much more
detailed settings and search for keywords by region, time, or excluding a
specific keyword.
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