Sunday, May 16, 2021

Graphic designer vs. web designer

 What Does a Graphic Designer Do?

Graphic design is the process of visual communication and problem-solving using one or more typography, photography, and illustration. Therefore, graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. In most cases, graphic designers do not code websites. 

 

Graphic designers in Dubai are experts at all things visual. They use tools like Adobe Photoshop and Illustrator to craft images for the web or print.

 

They can also create the design for a website or app but may require the skills of a web designer or another kind of developer to make it come to life.

 

What Does a Web Designer Do?

 

Web designers are the architects who work behind the scenes to make websites function. They often code websites in HTML, CSS, and JavaScript.

 

In addition to this, they also are masters of usability, able to make a website just as legible and load just as quickly for a smartphone visitor as someone on their desktop computer.

 

While some web designers can also design graphics, and most can create a layout or a wireframe for a website. Generally, they rely on graphic designers to create the visuals.

 

What kind of designer do I need?

 

What kind of designer you need depends on your project. In some cases, you can get the job done entirely with just a graphic designer or a web designer. While in other cases, you will need both types of designers to bring their skills together to make your project come to life.


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Sunday, May 9, 2021

How to boost the sale on my E-commerce website?


1. Utilize Multiple Communication Channels

Trying to reach your customers solely through your website is not enough. If you want to boost your online sales, you need to be in as many places as possible. That gives you a much better chance of being found and discovered by new customers. 

 

One of the best ways to market eCommerce websites is through social media. To start with, choose a few social media channels that suit your brand and start posting content there as well. Remember to keep your content casual and make sure you are not just pushing your products and services. It is suggested to mix in posts that are entertaining and engaging as well. 

 

2. Create a Good Shopping Experience

 

Increasing your e-commerce sales is not only about getting customers to your website. You also need to make sure you can generate conversions once they get there. To do this, you must provide your customers with a seamless shopping experience.

 

So, make sure you have a good navigation system in place. Your customers should be able to find what they are looking for quickly. To make things even easier, include a search feature to type in the products they want.

 

3. Add Video demonstrations of Products

 

One of the best ways to increase e-commerce sales is by adding video to the product page in today's digital world. Both pictures and videos are people's favorites nowadays. Instead of having long and often boring product descriptions, customers tend to choose websites where they can watch a short video about a product and decide based upon what they watched. Hence, it is worth adding this strategy to your e-commerce marketing plan.


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Sunday, May 2, 2021

Why You Should Use Emojis in Your SEO Strategy


1. It makes your search listing stand out

When people make a purchase online, it is a 90% visual decision-making process. This means that if you use emojis in your meta and title tag data, your listing gets the added benefit of standing out from the crowd. While looking at search results, user's eyes are more likely to be drawn to the emoji since it is the only graphic in the text-based results. 

 

2. Increased click-through rate

 

As mentioned above, having emojis to your meta title and description can make your listing stand out. Hence, emojis can increase the CTR to your website. Google prioritizes the user experience highly, so incorporating emojis into your SEO strategy in the right way could help to improve your rankings.

 

3. Strengthen your brand identity

On top of the best SEO strategies, emojis can help enhance your brand identity through a fresh, relevant format. Utilizing this new language is helpful for brands when they want to engage an online audience. This digital messaging's simple style helps businesses speak directly to their target audience, who matters most to their business, and positioning the brand to reach a broader market.


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