Aside from local search engine optimization, backlinks also play a big role in the
digital marketing industry. A backlink is when a particular website mentions
another website by linking to it. The link has to be clickable in order for
search engines to recognize them as backlinks.
Furthermore, the total number of backlinks you have
on your website indicates both the popularity and importance of your site for
the search engines. Backlinks from reputable sources indicate that your webpage
contains valuable information. For instance, Google will consider a webpage
with a higher number of high-quality backlinks more trustworthy than another
webpage with less and lower quality backlinks. According to digital marketing agencies in Dubai, this
means that your site can rank higher than the others.
Why
backlinks are important?
Backlinks
promote your brand. Having a high number of quality
backlinks means getting additional exposure to your online presence. Since your
website is linking to different webpages relevant to your business niche, backlinks
help in creating awareness of your brand. This will eventually result in a
passive boost to your web traffic.
Backlinks
boost your authority. High-quality
backlinks send a signal to search engines, especially Google, that your website
is an authority within its niche. The more you gain authority to your website
for a particular industry, the higher the chance that your website will rank on
the top of the search engine results page. So, when doing online
marketing in Dubai, building your website authority is a
must.
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