Internet Marketing Services : January 2020

Saturday, January 18, 2020

Reasons your business needs digital marketing

In today’s emerging marketplace, engaging with new technologies and trends is vital, regardless of your business niche or industry. This is especially true if your business is seeking to secure a sustainable future. So, investing an ample time, money and effort in digital marketing is a wise move for your business.

Below are some of the reasons why digital marketing and online advertising in UAE is vital to your brand’s success and adaptability with the ever-changing marketplace:

You customers are online - People often use the internet to search for the information they need. Nowadays, the internet is so common that users have access to it at any time, anywhere. This means that when your business is engaged in digital marketing, people from around the world can see it and you have the control of what consumers see. In addition to this, you also have the chance to influence them to take a specific action, like visiting your website, buying your product or filling out a form.

Your Competitors Are Online - Paying attention to what your competitors are doing online is an important factor to the success of your business. When you know what your competitors are up to, you will get some ideas of what is working and what is not. Whatever type of business you are in, your competitors have possibly established a strong web presence. So, if you want to keep pace, start building your online presence now by working with a professional digital marketing agency in Dubai.

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Saturday, January 11, 2020

What are backlinks and how do they work?

Aside from local search engine optimization, backlinks also play a big role in the digital marketing industry. A backlink is when a particular website mentions another website by linking to it. The link has to be clickable in order for search engines to recognize them as backlinks.

Furthermore, the total number of backlinks you have on your website indicates both the popularity and importance of your site for the search engines. Backlinks from reputable sources indicate that your webpage contains valuable information. For instance, Google will consider a webpage with a higher number of high-quality backlinks more trustworthy than another webpage with less and lower quality backlinks. According to digital marketing agencies in Dubai, this means that your site can rank higher than the others.

Why backlinks are important?

Backlinks promote your brand. Having a high number of quality backlinks means getting additional exposure to your online presence. Since your website is linking to different webpages relevant to your business niche, backlinks help in creating awareness of your brand. This will eventually result in a passive boost to your web traffic.

Backlinks boost your authority. High-quality backlinks send a signal to search engines, especially Google, that your website is an authority within its niche. The more you gain authority to your website for a particular industry, the higher the chance that your website will rank on the top of the search engine results page. So, when doing online marketing in Dubai, building your website authority is a must.

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Saturday, January 4, 2020

Ways to increase inquiries through your website

In today’s digital age, people have changed the way they conduct business and how consumers interact and transact with businesses both local and international. These changes have forced companies to embrace and accept digital marketing as an essential part of their overall marketing strategy.

So, how does digital marketing help a business to grow? Digital marketing companies in Dubai say that the first place to start is with your website as it is the number one medium that has the potential to be seen by millions of people. Therefore, it is vital to make sure that your website is easily accessible to all users regardless of the device they are using to view your site.

Now that the importance of having a website has been addressed, what’s next? The next focus area for all businesses is about driving traffic to your website. The main channels to drive traffic to your site are listed below:

SEO (Search Engine Optimization) – SEO has a huge potential to generate qualified leads, attract high-quality traffic, and be extremely cost-effective. However, it depends on your strategy to achieve those things. Your SEO strategy should include:

SEM (Search Engine Marketing) – SEM or PPC (Pay Per Click), is an effective platform that advertisers can use to target a specific group of people online and place your products right in front of them. If SEM or PPC is done correctly, it can really help in increasing sales, lead generation and improving your brand awareness. However, knowing exactly what to include in your ads, what search terms should be used and how much to spend can be frustrating to some advertisers. So, it is always recommended to work with a PPC agency in Dubai who can help you create a strategic plan to reach your business goals.

SMM (Social Media Marketing) – There is no doubt that different social media platforms have completely changed how we live today. Not only that it changed how we communicate with each other, but it also improved the way we shop and interact with different businesses. Therefore, social media has played a big role in the significant shift towards online shopping and inquiries.

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