How voice search is changing SEO

Nowadays, multitasking and instant results are the norms, so it is no surprise that the voice search has been getting more popular. A study from Google shows that 55% of teens and 41% of adults use voice search more than once a day. This statistic may be the result of the recent improvements in giving more accurate voice feedback results.

How did Voice Search get started?

Introduced by Google in 2011, voice search was initially more of a novelty than a feature that users relied upon during that time. However, technology advancements have pushed voice search to the front line of search marketing. Research shows that by the year 2020, at least 50% of all online searches will come from voice searches.

Be Visible Online!!!

As voice search technology keeps improving, internet marketing companies in Dubai say that identifying new trends is vital to understand how voice search will continue to change search habits. Additionally, it is also important how digital marketers can leverage unique voice search patterns and queries to reach and serve new user audiences.

How Voice Search Is Changing SEO?

With voice getting an increasing percentage of total internet searches, it is crucial to optimize your website for voice search. This will help in increasing website traffic for your existing keywords, and even discover new search terms that you can leverage to help users find your business online.

In a fast-paced world, voice search will continue to be part of SEO’s future, and it may even surpass traditional online searches. With all these technological advancements coming, it is best to make sure that your website is optimized for voice search by getting professional SEO services.

...learn more

Why is brand ranking so important for your online business?

A brand name allows customers to trust the quality of each service or product that a business offers in the market. Every single mention of a brand name recalls a customer’s perceptions and experiences, regardless if it is positive or negative.

Furthermore, brand ranking is way more than the marketing of designer clothing or anything else. It represents an identity in the market — what the business does, who they are, what standard of quality they provide, trustworthiness, reputation, etc. Hence, internet marketing companies in Dubai say that brand ranking is vital to almost all businesses in any industry.

Why is Brand Ranking so important in Online Search?

• It improves your business’ lead generation because it is easier to sell products/services when people trust your brand.
• Higher conversion rates from acquiring links naturally or through sending out requests to external sites.
• Search engines, especially Google, are more likely to favor brands when ranking pages on search results, simply because people trust them. This means that your site’s chances of getting higher search rankings for difficult keywords increases, which leads to more relevant and targeted traffic.

Building a Better Brand Recognition

Now that you are fully aware of brand ranking, what can you do to become better known in the market? Aside from local search engine marketing optimizations, here are some other tips for increasing brand awareness online.

Securing Your Brand Name – This simply means making sure that your brand name is yours alone and no other business is using it. It is extra difficult to rank in your brand name if there are two or more brand names out there.

Populate Your Account – It makes no sense to have a Facebook page if you do not have any followers. So, the next step is to fill your page with people who are likely to make use of your services in the future. You can start with the people you already have or past clients you’ve managed to track down.

Get Some Help – Getting help from professionals is one of the best options you have, as they know what to do and are able to guide you in every step of the way. Most of the time, SEO services in the UAE also offers brand marketing services which will help your brand to rank higher in major search engines like Google.


...continue reading

The importance of website speed

Every business owner wants to make sure that their website is able to deliver great user experience, regardless of their industry. Websites that can attract both new and returning customers are likely to perform better than one that does not. As online buyers’ behavior continues to improve, internet marketing companies in Dubai wants to emphasize the importance of website load speed.

So, why is website load speed so important? How does it affect your website visitors and business’ online presence?

Site Speed’s Impact on User Experience and Conversion

Site speed has a huge impact on different digital marketing factors, most especially in user experience and conversion rate. According to research, site speed is one of the top reasons why people bounce off of sites. If a site has a slow load time, people will not stay around. This is the reason why slow sites typically have a very high bounce rate, while faster sites tend to have a lower bounce rate. Digital marketing companies in Dubai say that it is important to keep in mind is that the bounce rate is also a ranking factor for SEO, so it should be part of your overall SEO strategy.

Be Visible Online!

When it comes to conversions, site speed also plays an important role. Basically, if people are leaving your site due to slow load time, they are not converting. This is especially true if your website has a longer checkout or conversion process. Keep in mind that with each page that needs to load to make a conversion, there is more chance for drop-off.

On the other hand,  if your website loads fast, it gets people to the information they want faster which will lead them on their path to conversion.

How to Improve Your Site Speed?

In order to improve your website’s site speed, a reputable digital marketing agency in Dubai recommends eliminating the unnecessary elements that could be slowing down your page load time. 

...learn more