The importance of Google Maps and why you should list your business?

Wherever your business is located, it is for sure that there will be people using smartphones to make purchases and select venues for their afternoon coffee or evening entertainment. Whenever they do this, Google Maps is the app most people use, and if your business is not listed, you will lose the chance of getting these customers.

Most of the time, customers prefer businesses with accurate information and a lot of reviews. If a business owner fails to optimize its business listing, the location information could be misleading, and there may be very little feedback which will affect the business ranking in local search engine optimization.

In addition to that, Google Maps offers additional advantages. Businesses listed on Maps tend to get SEO benefits. It helps to establish your local identity, and it also offers an easy way to provide information and direction for people when they need to find your business.

How to add your business to Google Maps?

All business listings on Maps are hosted by Google My Business service. Before starting, keep in mind that verification will be needed. This may take four days or a couple of months as most verifications take place by mail. So, don’t expect to be able to instantly create a business listing.

Learn the steps...

How to optimize YouTube videos and other videos on your website?

1. Write long and detailed descriptions for each video. 
2. Do research and select the right keywords to include for each video. 
3. Embed and share videos wherever possible. 
4. Curate themed playlists. 
5. Monitor your metrics, important KPIs, and grow your subscribers. 
6. Optimize videos for the correct length. 
7. Consider crowdsourcing views. 

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Creating a professional video on your website or Youtube channel is only the first step. Making it visible requires attention to detail and a professional SEO services to create a finished product. For more information in search marketing, local SEO, paid advertising, content writing and other digital marketing channels, get in touch with Creativo at +971 4568 4882.

How to Read Your Visitors' Minds

It sounds like a straightforward question, “What do visitors want from your website?” As a business website owner, it is easy to become overly focused on what you want your website visitors to do. However, from a strategic perspective, it is equally important to have an understanding of what your visitors really want and what a website should have.

Every visitor to your website has a question — lots of them. These questions must be answered before any visitor can become a customer. Here are some:

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1. Tell me about your products or services

Most of the time, customers don’t have the time to visit every page of a website. It is possible that from the very first glance, they don’t understand your business or more specifically your product offerings.

Tips:

• Add a brief description of your products or services.
• Make sure that your homepage describes your products in the best way, so that customers get a clear idea right away.

2. What’s in it for me?

Internet marketing companies say that once the website visitor gets an idea about your products and services, the next most common query they probably have is how it will benefit them.

Tips:

• Describe the product/services features and benefits with effective visuals.
• Benefits should be included in a prominent location on your website.

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3. Tell me about the pricing

Once website visitors are getting interested in your products and services, they would probably ask for the pricing.

Tips:

• Add a detailed ‘Pricing’ page on your website.
• Display offers and deals very clearly and in the most prominent places on the webpage.
• Set pricing based frequently asked questions of website visitors.

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