Display Network Vs. Search Network

Unlike other forms of advertising, online advertising is measurable! Pay-per-click advertising on Google is one of the essentials of modern marketing. However, Google is not so straightforward, and to advertise effectively, businesses should know which network works best in achieving their goals.

Each online marketing platform has its own set of advantages and disadvantages. Hence, you simply just cannot apply a one-size-fits-all strategy. To help businesses out, below is a significant discussion in the difference of Google search network vs. display network.

Google search networkGoogle search campaign is probably the default choice of most marketers who want to make their ad-copy visible on Google’s SERP (Search Engine Results Page) when searched with related terms. This type of campaign is preferable for almost all advertisers because it allows them to reach out to people when they are actively looking for something. Moreover, if you are clever enough, combined with other factors, your ad might get the top position in the SERP. This means that your website will get maximum exposure online.

Additionally, ads on the Search Network have become more engaging compared before. Now, you can show more details about your business such as address, phone number, additional links and more with the standard ad copy. According to an SEM agency Dubai, it has been observed that Search Network campaigns tend to convert more visitors than its counterpart – Google Display Network.

Should You Choose a PPC Agency?

Nowadays, a lot of businesses turn to advertising agencies for their expertise and specialized knowledge. Small businesses, in particular, may not have their own marketing department, so, they probably need the depth of expertise an agency can provide. Some digital marketing companies in Dubai may specialize in one particular area of expertise, such as online advertising. Thus, it is highly important that you know what type of advertising agency you are interested in before choosing one.

Following some of the way’s businesses can get an edge by letting an agency manage their paid campaigns, especially Google Ads.

1. A Google relationship is priceless

SEM (Search Engine Marketing) agencies who offer Google Ads services should have a very good relationship with Google.  They have a direct point of contact that they can reach out to whenever they need support.  Google offers them routine training on new features, account reviews and optimization recommendations, and faster support which are not offered if you are running your own Google Ads. Please look out for the Google Partner logo on the agency’s website.

2. Saving time

Working with a digital media agency can save a business valuable time. It means that you and your staff do not need to spend time developing and optimizing advertising campaigns. This is particularly important if you do not have staff that are dedicated to advertising work. Using an agency will let your staff to do what they have been trained for. Moreover, most small and middle size business owners are busy enough running their business to give the creation of an ad campaign the time and energy it needs. So, it means that hiring an agency can also free you to spend more time running your business.

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Reasons Why Paying for SEO Makes Sense

Nowadays, in order to successfully market your business, a creative website design is simply not enough. Your website should be found by your customers online.

Business owners can invest in Pay-Per-Click advertising, and there is no doubt that this works and will get you instant results. However, to have a lasting achievement you should ranking in search engines, especially Google, all the time.

Here are three major reasons that you need to consider investing in SEO for business growth:

1. SEO Is Cost Effective

SEO is one of the most cost-effective digital marketing strategies as it targets users who are actively looking for particular products and services online. SEO helps businesses save money as opposed to outbound strategies like cold-calling. Though cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. Also, since SEO targets people who are actively searching for products and services like yours, the traffic is more qualified than other marketing strategies, resulting in cost-savings and higher conversion for companies.

2. SEO is not going anywhere

Customers used to know about products and services through advertisements on the radio, television and in print ads. People also used to make purchasing decisions in stores and look for service providers in the phone books. However, this is not the case anymore.

Online shopping and searching are not only here to stay, but it is going to keep growing and evolving and that means SEO will continue to change as well. It is important to start investing in professional SEO services now, so you set your business up for success in the future.

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