How web design can make or break your online business

The wrong website can harm your business. With poor design and frustrating functionality, it communicates that your business is outdated, irrelevant, or inept. On the other hand, the right website can grow your business and establish your credibility.

Modern consumers know the service they want, and are increasingly determined to see through deception and scams. For professional web designers, a smart and intentional web design will lead to online credibility, and make you stand out from competitors.

WEB DESIGNER DUBAI INSIGHTS

Having a website isn’t necessarily a guarantee that you’re driving more business. However, there are ways to communicate online with potential clients. Based on customer behavior, here are some insights on web design that make or break your business.

1. Customers judge your business based on what they see online

Your website stands as the face of your business. The way it looks may be perceived by your potential customers as cheap to premium, experienced or going out of business soon. Offer something new by refreshing your website from time to time.

What does your online presence say about your business? Be updated on the latest web design trends, and don’t hesitate to hire professional website design services. Gain trust from prospects by listing certifications, awards, and other trust factors.

2. Capture a potential customer’s interest in 5 seconds

Customers don’t read, they scan. If you only had 5 seconds to impress visitors to your website, what would you say? If you want to know whether your website is making the impression you intend, test it. You can show it to a friend or any one of your staff.

Place important keywords in front and center so visitors find what they’re looking for. You have a lot to say, and a short window to say it. Most people will make up their mind about you and your company within 5 seconds on your site.

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How to Define Your Target Market

You can have the most appealing website with easy navigation, the highest quality products backed by top-notch customer service and enough budget when it comes to marketing. However, none of this matters if you are not reaching and engaging the right audience for your brand.

In order to drive relevant traffic to your website and increase sales, marketing and advertising companies in Dubai suggest that you first need to define what a qualified audience is for your brand. Make sure to determine who they are and how they use each channel at the various stages of their purchase journey, from interest and validation through to decision making and advocacy.

1. Understand the customer problems that you solve

The first step in defining the right market for your brand is to understand the problems that you solve. Once you have a good idea what these are, you can start to work out who is most likely to suffer from these problems.

2. Picture of your target customer

Start to list all the different types of customers that suffer from the problems that your business solve. After this, you can start to build up a picture of these customers. You can classify them by location, net-worth or by market sector – are they manufacturers, service provider, individuals, agents, and so on.

Furthermore, you can also ask yourself other types of relevant questions about these people. Are they married? Are they male or female? Do they play golf? Define them in as many relevant ways as possible. A good SEO agency in Dubai can surely help in defining your target audience.

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