SEO and Blogging - 5 Ways to Marketing Success

Search engine optimization and Blogging are both backbones of content marketing. Every serious online marketer understands that combining these two strategies can grow your online presence, once done right. SEO services blog their way to rankings, and here’s how.

MATCH MADE IN HEAVEN

It’s no use having a good-looking website without potential customers clicking through it. And, they won’t be able to know your website exists if they don’t see it on search engines. You’ll need SEO to bring you traffic leads, sales, and visibility across the web.

If there’s one content strategy to go with SEO, it would be Blogging. As online marketing experts say, the two are a match made in heaven. Search engine optimization complements business blogging really well. It’s about building a readership and effectively engaging an audience.

WAYS TO MARKETING SUCCESS

When it comes to writing, managing, and sharing blogs on your website, it may be for a list of different reasons. But, every post you publish is another indexed page reminding search engines that your site is active. Through quality SEO services, your chances of ranking are even higher.

1. Share what’s new. One of the reasons why a reader follows a blog is because he wants to stay updated with what’ new about your niche, or the topics related to your business. If you’re a chef who owns a website, there are several topics to choose from.

Affordable recipes, healthy food options, or tips on how to improve your diet would be great, trending topics. More and more people either want to save, or are conscious about their health. Blog about them and you’ll be sharing relevant information to your audience.

2. Gaining authority. Smart businesses take advantage of their blog section to answer frequently asked questions or solve problems. Creating helpful content allows your site to establish authority and improve customer retention. You’d be their go-to resource online.

Gain trust from your readers by blogging about relevant, trending news related to your industry, backed up by credible sources. Doing so, you’re telling readers that you know what you’re talking about. Your audience will take note and listen to what you have to say.

3. Keep content fresh. If there’s one thing search engines love, it’s fresh content. It’s because they’re programmed to look for the latest information they can find. Search engines interpret new blog posts as current and relevant information.

If you manage a blog, and update it on a regular basis, you’re providing your audience a new reason to engage with your website. It will help with new traffic, and bringing back recurring traffic. Search engines give more weight to content that has been recently added.

4. Link to social media. Most people spend most of their hours engaging in social media. It’s a great channel for blogs to reach out to their fans. Content can be converted into Facebook posts, added to Google Plus pages, and even turned into Pinterest posts.

Take note that Google now indexes social media posts. This gives your blog a higher chance of being found. If you find blogs that touch key areas of your business, follow them too. According to SEO Dubai, it’s one of the best ways to find topical information.

SEO Services Blog - How It Works

Every serious online marketer understands that combining SEO and blogging strategies can grow your online presence. Sharing blogs on your site may be for a list of different reasons. Every post you publish is another indexed page reminding search engines that your site is active.

SEO Services Dubai

For those who don’t know how SEO works, Google has developed automatic algorithms that rank your site. They send out ‘spiders’ to crawl your site to check for indicators that tell whether your site is valuable or useless. These indicators include traffic, fresh content, etc.

Search engine optimization makes sure that spiders are get what they are trying to find. It’s done simply to make sure that your website is structured in way that search engines understand. Your website can get a higher ranking and attract more attention through SEO.

Internet Marketing Techniques

Search engine optimization complements business blogging really well. It’s about building a readership and effectively engaging an audience. Keep in mind that Google now indexes social media posts. This gives your blog a higher chance of being found.

Domain and hosting. Google only wants to point to websites that are considered serious and trustworthy. Probably the best way to show this is to have your own domain and hosting. Free blog set ups do not do any favors for your SEO efforts.

Original content. Google would want to recommend users with relevant and useful search results as much as possible. So create useful content that helps potential clients solve their problems. This type of content is usually shared on social media and ranked in search engines.

Don’t just stick to words, but expand to other content forms. Try to use original images for your blog, make tutorials or do video posts with your webcam, record podcasts and develop original tools. Create something that people can use their lives.

Build relevant backlinks. A backlink is when another website links back to your site from their site. If you are just getting started with SEO, never buy backlinks or Google can have you penalized. One good link from an authority domain name is worth hundreds of little ones.

The best way to build backlinks is to write high quality content, or guest post on the best blogs in your niche. Backlinks to your own content is also important.

Internet Marketing Expert

Optimize your theme. SEO has two components. One is off-site like social media and backlinks, while the other is on site like optimizing your theme. This step is essential because it helps Google find your content and gives indicators the impression that you’re a trustworthy site.

Code your theme with the latest techniques. Make sure your theme is loading quickly. A fast loading site is good for user experience and thus good for Google. It is said that original themes still do better than available templates that most people are using.

Comment on other blogs. Commenting on other authority blogs is actually a great SEO strategy. Aside from the fact that it counts as a backlink, it can get you more exposure, traffic, and new relationships. On most blogs you need to use your real name.

Dubai Internet Marketing

It can also help your strategy to build your social media profile. This is because Google is now looking to social media as a signal of authority and relevance. Imagine thousands tweeting and sharing your article – it can only mean that you’ve written a killer content.

A blog can be the most powerful content strategy, but only if your target customers can find it. That’s when you need SEO. If done correctly, it can increase your search engine visibility, drive more traffic to your blog and generate more leads for your business.