Key Differences Between The White Hat And Black Hat SEO

 

1. White Hat SEO refers to the use of SEO tactics and strategies that focus more on the human audience as opposed to search engines. On the other hand, Black Hat SEO is a strategy that uses aggressive SEO tactics that focus only on search engines, not on human audiences.

2. White-hat SEO improves your website performance on search engine result pages(SERP) and maintains the integrity of the website. While Black Hat SEO is used by those looking for a quick financial return on their website.

3. White Hat SEO contains proper research, well-optimized meta tags according to webpage, industry, and relevance. On the other hand, Black Hat SEO contains stuff and spam keywords into the on-page contents to fool the search engine spiders and improve ranking.

4. White Hat SEO gains a link because of quality content, while Black Hat consists of irrelevant backlinks.

5. White Hat SEO is used for long term goals and benefits, while black hat SEO is used for short term goals and benefits.

 

It is clear that white-hat SEO is the best solution to creating long-term online credibility for your business. White Hat strategies such as quality content, on-page SEO, and keyword research will drive the right traffic to your pages, leading to generating genuine leads for your business. Taking the time to invest in your SEO strategy is critical to creating the online authority you’re looking for.

Unsure how to get started? At Creativo, an SEO agency in Dubai, has a team of marketing experts and SEO consultants Dubai with a specialization in making their client’s websites climb to the top of Google rankings. So, if you are looking to drive customers to your website and build your brand’s online presence, call them today.

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Top Reasons Why SEO Is A Continuous Process

 1. You have many competitors

There are likely hundreds or thousands of websites that offer products and services similar to yours. Each of these competitors is targeting the same audience and delivering similar content. If you plan to compete with them, it is necessary to do something that makes your website stand out, both to visitors and search engines.

 

According to reputable SEO consultants in Dubai, the way to do this requires you to (1) regularly adding fresh content and (2) promote your site and seek inbound links from other quality websites.

 

2. Search engines continuously change algorithms

 

Search engines, especially Google, continuously battle against Black Hat SEO practices by continually changing and improving their search algorithms, affecting your already established search ranking. Therefore, it is obviously vital to continually update your SEO strategies based on these changes and keep your websites as search-engine-friendly as possible.

 

3. Online Marketplace is Continuously Evolving

 

Technology is rapidly changing. New products and services are always introduced in the market, which encourages users to alter existing keywords or use a new set of keywords. This means that the keywords which are working extremely well today may not be relevant or effective in the future. Running a continuous SEO campaign will take care of this part, along with many others. SEO Dubai will keep the keywords and other aspects of your online presence up-to-date.

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Why Is It Important To Track Google Analytics Sessions?

 Tracking your website sessions can help evaluate whether your online marketing efforts such as SEO, PPC or Social Media are working or not. For instance, you have three sessions per user per day on average, then you’re doing a good job of directing people back to your site through different channels. However, if your ideal customer has just an average of one or two sessions per month, you might need to spend more time marketing and advertising to get them back on your site multiple times. 

Moreover, if you run an ecommerce site, highly regarded SEO consultants in Dubai say that you can also leverage Google Analytics’ Shopping Behavior Analysis report to monitor how sessions with key actions impact your shopping activity such as:

• How many sessions was a product viewed?
• How many sessions was there an ‘add to cart’ event?
• How many sessions resulted in checkout?
• How many resulted in a successful transaction? 

 

Frequently Asked Questions About Google Analytics Session

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  When does a Google Analytics session expire?

By default, a Google Analytics session expires if no new hit is sent to the server within 30 minutes from the time when the last hit was sent.

• How can a Google Analytics session last longer than 30 minutes?

Every time a new hit is sent to the server, Google Analytics reset the session’s expiration time by adding another 30 minutes from the time when the last hit was sent. In this way, a session can last longer than 30 minutes.

• What is Average Session Duration?

In Google Analytics, the average session duration refers to the time a user spends on your website. It is calculated by dividing the total session duration by the total number of sessions. 

• What is the difference between sessions and users in GA?

In Google Analytics, ‘sessions’ refers to the number of individual sessions initiated by all the users of your website, and ‘users’ refers to the number of unique visitors to your website.

Google Analytics has vast capabilities, and if you do not know how to use Google Analytics, you are surely missing the chance to improve your digital marketing strategy. 

 

Do you have questions about Google Analytics and looking for SEO Dubai? The experts at Creativo can help! You can reach us at +971 4 568 4882.