Saturday, December 19, 2020

Top Signs That You May Need A New Website Design And Development

 1. Important numbers are slowly declining across the board


When it comes to website traffic, keyword rankings and conversions of a particular website, there are times that things generally move quite slowly. You will not see the big picture of where the website is failing by comparing the numbers month by month.


However, if you are seeing things generally trending down over 6 or more after being successful for a significant amount of time, it might be a sign that your website is simply outdated.

 

2. Your brand, products, or services have changed

This may seem obvious, but your website needs to reflect that your brand, products or services have changed. Remember, people visit your website to learn about your business and see what services you provide, the products you sell, etc.


If it's outdated, you're going to lose potential sales conversions. A website redesign from a reputable web development company will ensure that any new products or services are available and visible. If you've undergone a rebranding, it will reflect that, too.

 

3. Your site takes a long time to load

One of the biggest signs you need a new website is when your site loads slowly. With huge competition and more information available online, people don't have the time and patience to wait for slow pages to load. 


In line with this, Google uses page load speed as a critical factor on how they rank pages! So, if your site loads slow, you're going to rank lower in search engine result pages (SERPs).


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Location: Dubai - United Arab Emirates

Saturday, December 12, 2020

Does Instagram have a place in your online marketing strategy?

When Instagram was introduced in 2010, it was just like any other social platform, filled with selfies, pets, and food pictures.

 

Fast-forward to 2020, Instagram has transformed from a simple photo-sharing platform to a full-on marketing channel. So, regardless of the industry you are in, it pays to build a presence on Instagram. Get to know more about Instagram marketing below.

What is Instagram marketing?

Instagram marketing is simply another marketing strategy in this digital world. Recently, it gained popularity as an exciting platform for brands to show off their cultures, recruit new employees, engage with customers, and showcase their products in a new light.
Below are some of the many benefits of Instagram marketing:

 


1.      It’s great for brand building

Unlike other social media platforms, you can’t expect to send traffic to your site with every post you place on Instagram. You can’t even include any links in your posts. The only link you can have is one in your bio.

This may seem like a disadvantage; however, it also means that users are more likely to follow and interact with your business on Instagram because they know that you are not trying to sell them anything directly. Instead, you can use the platform to build your brand.

 

2.      Launch Advertising Campaigns

Your Instagram marketing efforts do not have to be completely organic. Great online marketers trying to win over new audiences know that paid ads can play a vital role in increasing brand, product and service awareness, so it is worth to launch advertising campaigns to boost all of the aforementioned.

 

Just like with Facebook marketing, Instagram also enables you to target three types of audiences through its native advertising platform:

·         Core audiences:               Instagram allows you to show ads to users chosen by gender, location,

age, interests, and other demographic features.

·         Custom audiences:          With Instagram marketing, you also have the chance to target users

who already have some connection with your brand via the website, email, social media, etc.

·         Lookalike audience:       There is also the option of targeting people who look like your

existing customers.







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Saturday, December 5, 2020

How fast should my website be?

 Ideally, a website should load within 3 seconds. In fact, a research by Google shows that 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds. Therefore, if you want to keep people on your site, your website should not take longer than three seconds. In addition to this, research also shows that people would not return to websites that took longer than 4 seconds to load and formed a "negative perception" of a business and tell their family and friends about their experiences.

How to improve website loading speed?


Your website loads in pieces, and the load time depends on different factors such as pages, users, browsers, devices, internet speed, etc. While some of these factors are out of your control, like a user's internet speed, there are still some strategies where you can optimize your site to ensure that your pages load faster, so users have a positive experience.

  1. Minimize HTTP requests - HTTP (Hypertext Transfer Protocol) requests are counted whenever a browser fetches a file, page, or image from a web server. These requests tend to take up about 80% of a webpage's load time. This means that the more HTTP is requested, the longer it takes for the page to load and retrieve them all, increasing your web page's load time. You can decrease HTTP requests by doing the following:
    1. Combining CSS/JS files
    2. Use queries to only load what's needed
    3. Reduce the number of images you use
  1. Browser caching - Browser caching is one of the best website loading time optimizations. It allows assets on your website to be downloaded to your hard drive once into a cache or a temporary storage space. These files are stored locally on the website's system, allowing subsequent page loads to increase in speed.
  2. Optimize images on your site - When designing a website, it is always great to include visuals to keep it appealing and engaging. However, the downside of this is that too many images can slow down your site's speed. To prevent these images from negatively impacting your page load time, you can optimize and reduce the image size.
  3. Use a CDN (Content Delivery Network) - Beyond the server that hosts your site, a reputable online advertising agency says that you can also use other networks of servers to decrease load times for your visitors.

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