Saturday, November 14, 2020

How To Optimize for Voice Search?

 So what can you do to jump-start your voice search marketing? Here are a few helpful tips:

 


Use Long-Tail Keywords
 - Keywords tend to get longer and longer with voice searches. Therefore, you should include as many of them as possible in your content, but make sure that you are still using keywords contextually.

 

Implement FAQ pages - If you want to go the extra mile in optimizing for voice searches, including an FAQ page on your website is a great idea. FAQs empowers you with question keywords as well as conversational answers. In addition to this, FAQ content adds value to your user's experience, making it favorable from the SEO ranking perspective. 

 

Implement structured data - Structured data is undoubtedly a vital factor that helps search engines organize and classify your content. This means that this data helps search engines better understand the information on your site. While it doesn't directly affect your SERP rankings, having this data will give you an excellent chance to appear in featured snippets and voice search results.

 

Speed up your website - More likely, people using voice search are like in a hurry—after all, it is much quicker to speak than to type a query into the search bar. To meet your audience's need for speed, make sure that your website loads fast.

 

Be mobile-friendly - Most voice search occurs on mobile devices, so focusing on creating a mobile-friendly experience all around should be a major focus of your optimization efforts. 

 

Voice search is one of the essential trends today, and ensuring that your website is optimized for it is a great way to gain a competitive edge for your business. Creativo's team of experts has deep expertise in search marketing facets, including voice search services. Get in touch with them and see how we can help you set the right voice search optimization strategy for your business. You can also visit them at www.CreativoUAE.com



Sunday, November 8, 2020

Reasons Why Your Business Needs Email Marketing

Here are some top reasons why your business needs to invest in targeted email marketing services:


1. Stay connected with your audience

Through emails, you can keep your customers informed, which gives them a feeling that you are thinking of them. People who have signed up for your email list have already committed to receiving these notes. So they will likely enjoy these emails, and it will boost engagement with your customers.

 

2. It is easy to customize and integrate into other marketing tactics

The flexibility of email marketing is another reason why you should include this tactic in your overall marketing strategy. Depending on your email database's size and the crafter's skill, email marketing messages can range from simple to very complex. In line with this, emails can be personalized to include the receiver's name and even more. Additionally, it can also be utilized with just about any other marketing strategy, which makes email an essential part of any integrated marketing campaign.

 

3. It's affordable

Email marketing solutions are easy, effective, and inexpensive. It allows business owners to reach a large number of consumers at a rate of Dirhams per message. For small-business owners on a budget, email marketing is a better choice than traditional marketing channels like TV, radio, or direct mail. 


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Sunday, November 1, 2020

What Does an SEO Firm Do?


A lot of business owners don't have a clue as to what happens at an SEO firm. To understand what an SEO firm does, you must first understand what SEO is.

SEO is an acronym for search engine optimization. This is the process of increasing a website's organic traffic by improving its ranking in search results, thus increasing overall online visibility. SEO is the process of creating, editing, and reworking content that ranks well on search engines, thus allowing a company's website to rank higher. In addition, your website must also be secure, fast, and just as friendly on mobile as it is on a desktop. Furthermore, your website's content should also be unique, crawlable, and have references from other major websites. But what exactly does an SEO agency in Dubai do to make those things happen?


1. Communicate with you

During the onboarding stage, an SEO firm will effectively communicate with you to understand your business. The information they need could be your business goals, assets, existing campaigns, any previous SEO work you've had done, either internally or externally, the specific challenges you face, etc.

This information forms the strategy they will develop and implement for your business. Ongoing communication is based around reporting on results and adjustment of strategies to maximize its relevance.

 

2. Audit your site

Auditing your website is one of the vital parts of the onboarding process. A reliable SEO consultant will assess your site's current performance and look for opportunities to improve. A detailed audit lays the foundations for a meaningful ongoing SEO strategy.


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