SEO Tips to Get More Organic Reach

SEO expert in Dubai

Every day, millions of people turn to search engines, especially Google, to help them find what they are looking for. Because of this, it is no wonder why every business would like to be on top of the search results when potential customers are searching for a product or service they sell/offer.

People use Google to get more information about products or services they are interested in purchasing. They also search for the businesses they would like to deal with, regardless if it is an international or local business. This means that if you are not making an effort to improve your organic search ranking, your business is surely missing opportunities every single day.

Here are some SEO tips to help improve your organic rankings through the use of SEO:

Optimize your site for your customers, not for search engines

Local SEO Services

First of all, it is recommended to identify your buyer personas in order to know to whom you are addressing your content. By creating quality educational content that resonates with your ideal buyers, you will naturally improve your SEO. This means addressing the main issues of your personas and the keywords they use in search queries. Once you are able to please your buyer personas, you will automatically please the search engines which will then result in better ranking. A better ranking means more organic reach and consequently sales.

Blog regularly

Blogging is one of the most effective professional SEO services to increase your organic reach. It gives you the chance to go into more depth than your website allows. You will be able to create a catalog of helpful, and customer-optimized content focused on your market. However, poorly written, and spammy content can do more harm than good, so make sure to avoid it.

Utilize long-tail keywords

Use the terms that are more specific to your product or service, especially if you are engaging with local SEO services. In time, search engines, especially Google, will be able to identify your website as a destination for that particular topic, which in turn will boost your content in search rankings and help your ideal customers find you.

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How do you respond to a negative review?

SEO Services in Dubai

In today’s time, digital marketing holds high importance for all businesses of all sizes. If your business is not present online, you are not just losing the opportunity to interact with existing customers, but also throwing away the chance to get new ones. In addition to this, digital marketing companies in Dubai say that it is highly important for your business to actively participate and connect to your customers online.

Word-of-mouth marketing holds a remarkable power for your business. Nowadays, online reviews are considered to be the new and improved version of word-of-mouth marketing. In relation to this, Google and other review sites such as Yelp show business ratings along with the business listing as part of the local SEO. This makes the decision-making process easier for customers. They are able to see how your customers have rated your business, and also see the number of reviews you have received. This makes a lot of sense from a potential customer’s perspective as it gives them valuable information to compare and make a decision.

However, not all reviews are positive, so how do you deal with negative reviews? Here are some proven tips according to SEO agencies in Dubai:

SEO Specialist

1. Respond quickly (within 24 hours)

From the customer’s perspective, it was important enough to post a public review, so make sure to treat it as urgent. Respond as soon as possible to show that you are in tune with customer feedback and that you are an active participant in your business.

2. Be pleasant and thank the guest

Make sure to maintain a positive tone and if possible, address the customer by name. Thank him/her for taking the time to write a review. It is also important to lessen the tension by being appreciative of the feedback. In addition to this, respond publicly when possible so others can see that you are a brand that takes its customer service seriously.

3. Offer to make it right

One of the most important things in responding to negative reviews is to offer to make your wrongs right. For instance, if a customer was unhappy with their meal, invite them in for a free dinner on the house, and put your best chef on it. This gesture shows that you are willing to go the extra mile to make things right.

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Is Google Ads worth it for small business?

Local SEO

Most of the time, small businesses struggle with limited resources, it can be hard to decide what is the best platform to allocate your marketing budget.

Paid search, also known as pay-per-click, is a powerful digital marketing tool for online advertising in UAE, especially for small businesses. Using platforms like Google Ads, small businesses are able to run ads in search results when people search for relevant search terms, and only pay when someone actually clicks the ad. This platform can be cost effective when managed well, However, when mismanaged, it can cause small business owners to throw money away.

Advantages of SEM Dubai for Small Business

Search Engine Specialist in Dubai

Reach the right customers at the right time- Advertising in Google ads allow you to reach customers at the exact moment they are searching for what you have to offer. As long as your ads are relevant to the search term, the possibility for the customer in clicking is high.

Get results fast – Optimizing your site for search engines can take a while to show results. While SEO is critical for any business to thrive online, Google Ads will get you results faster compared to SEO.

Measurable and optimizable – Everything you do with Google advertising is measurable. This means that you can monitor and optimize your campaigns at any time. In line with this, Google ads allow you to easily see your conversions, costs, clicks, visits and much, much more.

Brand recognition – With Google Ads, you can target keywords relevant to your business so that customers searching for those keywords will constantly see your ads, which will eventually result in improved brand recognition.

Get a full control of your budget – With Google Ads, you have full control of how much you are willing to spend for each campaign. You can control everything starting from the maximum bid on the ad to the daily budget of the campaign.

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