Sunday, March 10, 2019

How to Build Customer Trust

Trust is undoubtedly the most valuable aspect in a relationship. A brand or company that is trusted will receive more visitors, build an audience faster, develop a brand and will become more profitable. But trust has to be earned.

The best SEO company in Dubai has provided a few simple but effective steps you can follow on building trust with your audience.

1.                   Consistently produce high- quality content that can help you gain your target audience’s trust.


Make sure to keep producing a steady stream of high-quality content. This will not only help you become searchable on the internet, but also help you build your brand’s credibility.

When the subject of content gets brought up, blog posts are commonly the first type of content that comes to mind. It is because regular blogging has shown a positive benefit to a digital marketing campaign in terms of overall traffic, search engine rankings, and growth of your audience. In addition to this, you can also do guest blogging for other websites with the same target audience.

2.                   Gather and create original research to get authority in your industry.


When talking about original research, it means that informative pieces with specific, quantifiable data should be available within the content. Digital marketing and advertising companies in Dubai say that these researches could be case studies, special reports, surveys, and questionnaires, etc.

Furthermore, you can also quote authoritative sources and share their thoughts with your audience, no matter what their industry is. But make sure to add your own insight on the issue, though. If there is one thing that a leader should always have, it is the perspective with an opinion to share.


The reason why this works so well is because you will end up making your audience feel more intelligent after reading your content, regardless of your industry. When you are a thought leader, people look to you to be able to teach them new things they can apply in their life, career or business.

Sunday, March 3, 2019

How to Drive Traffic to Your Website 2019

Without website traffic, there will be no customers, and without customers, there will be NO SALES.
As a business owner, one of your biggest challenges is to make sure that when people look for a product or service like yours, they find you and not a competitor.

But it could be tough, right?

You publish something great but have no idea how to get people’s attention to it. Maybe you posted it on Facebook or Twitter and got a few clicks, but nothing significant. You email a few friends and tell them to take a look, but that can only go so far.

So, the question is, is there actually a method for getting consistent traffic to your website?  Thankfully, there are a tried and true methods that are usually offered by marketing and advertising companies in Dubai.

SEO (Search Engine Optimization)

Knowing and meeting your target audience’s needs can significantly increase your site’s traffic and your overall conversion rate. Obviously, there are thousands – or even millions – looking for your website, even if you do not know it. And it is your job to help them look for your site in an easier and more efficient manner. One of the best ways that you could help them is to optimize your website for search engines.

Therefore, if your website is highly ranked in search engines, especially Google, you will notice an increase in revenue because of the increase in clicks that you receive. Similarly, people nowadays have short attention spans and want to find the right website on the first page of the organic search results. That is why the sites that are ranked in the first page of Google searches receive higher traffic than those located in the other pages.


Now you might be wondering how to use SEO to get more traffic. SEO is the perfect channel to your search advertising and can help you generate more traffic and leads from search results pages. But there are so many factors that go into search engine optimization, how do you know where to start? And what SEO factors will have the biggest impact on your website traffic? This is where a good SEO company comes in. Search Engine Optimization is not something you learn overnight, most of the time, it is best to leave it to the experts. A good SEO agency in Dubai knows which of the Google ranking signals is best for your website to rank in order to increase traffic.