In online business, it would be difficult to ignore Facebook Lead Ads. It is a type of Facebook advertising strategy created specially to target Facebook users and create a list of high-quality leads.
One of the best features of Facebook’s lead ads is that users do not have to leave Facebook when filling out the “instant form.” Not only that, but since Facebook has already some of the user’s data, the form can easily be pre-populated with relevant details. Thus, users are more likely to provide their contact details since the process is fast, stress-free, and convenient.
The main purpose of lead ads is to collect sign-ups for price estimates, business information, newsletters, and others.
So, the big question now is, “How can you take advantage of Facebook lead ads?”Here’s how.
1. Get more website subscribers
The more subscribers, the higher your traffic would be and with more traffic, more business opportunities. With lead ads, you can create a marketing campaign with a “Sign Up” button that collects email addresses of your customers.
2. Use the right questions
Depending on your market and the purpose of your campaign, you use Facebook’s pre-filled questions or customize them to fit your preference. Remember, to get the right answers, you need to ask the right questions.
3. Bribe to subscribe
Most people will not easily give you their contact information without getting something in return. This is where giving away premium content or products come in. A digital agency Dubai recommends giving free eBooks in exchange for their email address. Facebook lead ads allow you to showcase your freebies to a wide range of audience.
4. Use CRM integration
Customer Relationship Management (CRM) tools are very useful when it comes to handling leads and existing customers. Your marketing strategy does not stop in finding new leads. Facebook allows you to integrate a CRM partner to quickly download leads and follow up with them.
5. Determine your budget
When setting up your lead ads, you can use automatic bidding or manual bidding. Both methods show you how many leads you can reach with a specific amount of money.
At the onset, you would need to determine the size of the audience you want to reach. You must also calculate how much impression count you want to achieve. Other factors you need to consider is your cost per impression and cost per ad set. From there, you should get an idea how much money you would need to run your ad. If you’re having trouble with this, you might consider obtaining a dedicated Facebook ads manager.
Getting professional help
You can go through all the trouble of online marketing, testing which one works and which don’t, master Facebook lead ads, and ultimately consume too much time performing repetitive and mundane advertising tasks. Or you can simply hire professional digital marketer who are also skilled in creating effective Facebook lead ads.
Thankfully, you do not have to search far to find the best company who will do Facebook marketing for you. Here at Creativo, we have been helping a lot of business owners attract new clients through effective and exceptional online marketing strategies. Give us a call today!
