Saturday, February 29, 2020

Search Engine Optimization: Understanding search intent


What is search intent?
Sometimes referred to as keyword intent, search intent is the underlying reason behind every search query. It represents the objective that the searcher is trying to accomplish. For instance, someone might want to learn, find, or buy something. Search intent analysis is important to the success of any SEO, PPC, and content marketing efforts. By coordinating your content to user search intent, you make your content relevant to your audience, boost brand awareness, increase the share of voice and drive conversions and retention.

3 Types of search intent:
Navigational intent - A navigational search query is commonly used when people want to go straight to a specific site or page. 

The strategy to optimize content for navigational intent is to ensure you have dedicated landing pages for your brand, products, services, and other offerings, as well as your homepage. In addition to this, digital marketing agencies in UAE suggest adding your product or brand names in strategic positions like the page title, subheadings, and meta descriptions.

Informational intent - Informational type of search queries are used when people want to know the answer to something. These queries are usually question-based.


This type of search intent usually involves questions such as “How to” and “What is”. Therefore, the key to optimizing your content is to use the question in the most strategic positions of your content like headings, subheadings, title, and description.

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Location: United Arab Emirates

Saturday, February 15, 2020

Is Google AdWords worth it?

PPC is a type of online advertising, where the advertiser will only pay if someone clicks on an advertisement going to your website. Basically, it is a way of paying for visits to your site, rather than gaining them organically. There are various PPC platforms available and Google Ads is one of them.
For businesses who will be running their PPC campaigns for the first time, you need to accept that your first few campaigns might lose money. Most of the time, what separates the success stories from everyone else, is the level of perseverance involved. If you are not willing to experiment and optimize your campaigns until they yield results, PPC is likely not a good idea.
There are lots of businesses that owe their success to online advertising in Dubai. However, in spite of the many success stories, there are still some businesses that might be wondering if PPC is worth their time and money. Let’s briefly discuss three essential reasons why PPC advertisement is worth the money.

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1. You Have to Pay to Play – Most people probably know that Google is the top search engine and ranking on its first page is valuable to every business. However, ranking organically means you are placed below three or four ads. In some cases, this top organic placement requires online users to scroll beyond the fold to see your website. So, if you really want to rank in the top position, PPC is definitely worth a try.
2. Target The Perfect Audience – Detailed targeting of your audience is possible now more than ever. A reputable internet marketing company says that most PPC platforms, especially Google, is constantly adding new targeting options to guide advertisers in finding their ideal customers. These methods and options have their own unique way of placing ads in front of potential customers during a valuable time in the purchasing funnel.
Audience detailed targeting is one of the most valuable features of PPC. This feature can be used to create highly-focused ads and overall online experiences for your target audience.


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Location: Dubai - United Arab Emirates

Saturday, February 8, 2020

What is Natural Language Processing (NLP)?

Natural Language Processing or NLP refers to the ability of a computer or machine to accept, analyze and generate human language. Natural language processing can be highly beneficial in making the flow of communication easier through devices and search engines. It is simply a process that focuses on the engagement between human language and computers. As simple as it may sound, there are many complexities associated with it, especially if you are planning on implementing it as an advanced SEO strategy.
Every time a user in Google, they are usually asking a question. It is in Google’s best interest to deliver relevant content, answering to specific search queries. This means that SEO experts should know how to optimize website content, based on the needs of customers and how Google interprets content on the web.
How to Improve SEO Copywriting through NLP?
To sum it all up, Natural Language Processing is all about straightforward content, one that is easily understood by both people and machines. Creating a content optimization strategy also calls for thinking of its technical counterpart. Relating to how systems work and then integrating this to your content is one of the ways that can help you achieve success with your strategy. The following are some tips on content optimization through the use of NLP...


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Location: Dubai - United Arab Emirates

Saturday, February 1, 2020

Guide to SERP (Search Engine Result Page) Features

Over the years, search engines, especially Google has been adding more and more information to the search results aside from the paid and organic results, in order to enhance the search experience.
What are SERP Features?
SERP features are the information that displays in the search results that go beyond organic listings. Since these features stand out on the page, they grab the attention of users more than standard organic listings. Therefore, it is recommended to include SERP feature optimization in your overall digital marketing strategy.
While there are different SERP features, here are three of the most useful features for websites:
SITELINKS
Sitelinks are links to individual web pages within your site that appear underneath the organic result. These links stand out on the page, resulting in an increase in click-through rates (CTR) than standard listings. They also help users find what they are looking for faster.
LOCAL PACKS
A Local pack is a SERP feature wherein Google will display local businesses related to the user’s query.  They are typically shown as 3 top results that will open up more local results and map locations when you click “More places”. Local packs are more frequent with mobile queries, especially voice-searches as they are becoming more popular with the rise of mobile search as one of the fastest-growing SEO trends.
FEATURED SNIPPETS
Most of the time, Google displays a featured snippet at the top of the search page in response to actionable queries made by users. Featured snippets provide users with concise direct answers to the user’s queries without having to click through to a specific result. This snippet displays in large fonts in a box raised above the page, giving it great visibility and a high CTR.





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Location: United Arab Emirates
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