4 Uses of Internet Marketing Services for your Business

Consumers can now be reached through internet more than televisions and radios. With today’s technology, internet services have become accessible not just through computers, but also through smartphones. With that, businesses also expanded their reach in terms of marketing.

Entrepreneurs are now applying ‘online marketing’ to their advertising platforms. Instead of spending a fortune on TV ads, small companies use internet marketing services to get attention. These digital solutions made limitless options in reaching a company’s target market.

Use of a working website

A company can benefit a lot from an effective website. Consumers go for what’s new and popular in the market. By increasing your site’s popularity, it will bring a lot of traffic. It will help you convert a page visitor into a potential customer, as long as it responds to user interaction. Hire a team of professional web developers.

Use of social media

Social media marketing is one of the most effective. Using your client network, a new service or a product can get fast publicity. Social media sites enable sharing of thoughts and opinions of customers about a certain product or service. So a referral from one ‘fan’ or ‘follower’ may bring hundreds more the next day.

Use of content writing

A UAE internet marketing company explains that an effective website content must be able to retain a reader or a visitor to a website. It must follow a straight-to-the-point approach in promoting the product to avoid boring a reader. It should give out detailed information about the company and the services it provides.

Use of online adverts

There are many forms of online advertisements. Multi-media contents such as videos, animations, animated texts and motion graphics are often used because of their eye-catching quality. Promotional messages may be displayed through banners, pop-ups or slide shows. Know how to catch s a visitor’s attention.

Use of search engine optimization

A good SEO ranking has a lot to with the visibility of your website on the internet, and how it can beat your competitors. Through effective search engine optimization, your website can appear on page one of Google, Yahoo or Bing. It basically helps your customers find you through the help of targeted keyword research.

Use of mobile marketing

In today’s generation, handheld devices have become a huge part of society. Almost everyone uses their smartphones for daily activities, such as shopping, reading the news, video streaming, social media and more. Make your website mobile-responsive to expand your reach to smartphone users.

The World Wide Web definitely offers a lot of opportunities on marketing that are widely used by both small and big companies. Most consumers can now be reached through internet. That is why marketers take advantage of the fact that millions of people use the internet every day.

Dubai internet marketing services usually offer website services, which include web design and development, social media marketing, search engine optimization, graphic designing and more. They provide IT-based solutions that can boost productivity and reduce costs at the same time.

YouTube Marketing Strategy

Want to learn an effective YouTube marketing strategy? Take it from Creativo, a certified Google Partner and a true digital media company. They will be able to assist you, and brief your videographer how a good recognizable video should be structured. They will make your videos rank, and engage it to any of the offered YouTube campaign.

Discover how video marketing can bring your business to success. Viewership on YouTube is growing 50 percent year on year in the MENA region. It is a viable platform for growing your audience and business in a number of ways. Optimizing your video descriptions is also essential to your success, so YouTube SEO should also be applied.

YouTube Videos

Want to increase your chances of getting found on Google? Using YouTube videos as part of your strategy can increase authority for your business website. By creating these videos, you can easily reach your audience. YouTube advertising also provides access to other social media advantages, creating a massive viral effect.

Investing the required time to learn about this strategy can be a worthwhile addition to your marketing campaign. Creativo’s YouTube marketing services can help you take advantage of this opportunity. Think of YouTube as a social conversation between you, and those who want to hear what you have to say. When used together with SEO, it’s becomes an expansive and powerful marketing strategy.

YouTube Marketing

Discover how YouTube marketing can bring your business to success. Creativo, a true digital media company, can help your business take advantage of the video advertising scene.YouTube advertising has become the new trend to get products and services in front of as many people as possible. You can save on costs, because it’s a free video channel.

YouTube videos are 50 times more likely to rank on the first page of Google results. Through Creativo’s YouTube marketing services, businesses can begin building their presence on the said platform. Creativo is a certified Google Partner offering solutions tailored around their clients’ requirements.

Different Benefits of YouTube Advertising

From the time that YouTube was born until now, the website is still making waves across the continent. It has become one of the most visited websites in the world and has become a very powerful tool in marketing products and services and intensifying campaigns across continents. This is the reason why more and more businesses, may it be large, medium or small scale enterprises, have already included YouTube marketing as part of their advertising strategies.

Also, there have been many individuals who have been able to maximize the full potential of the website and was able to become celebrities in the global scene through niche specific videos which attract massive following. In fact, these people make money on YouTube using the revenue that they get from AdWords aside from becoming endorsers of various products and services. Without YouTube, this would have not been possible.

If you are a marketer and have been living under the rocks or if you have been just fully utilizing the traditional advertising campaigns, then it is high time that you know of the benefits and advantages of incorporating YouTube in your marketing strategy. You will be surprised how much it would help to cut down your operating cost and the time that you spend on marketing your products and services.

Aside from YouTube advertising revenue, you can also make the most of YouTube’s traffic. The website in itself does not need any advertising. It already has billions of followers. Just placing your video in the site already assures you of increased visibility.

It allows you to connect to your target audience in a very cost-efficient manner.

Your followers and avid viewers will help you do your marketing for you. Especially now in the advent of social media wherein it has become very easy to share content from one website to another, people will not have second thoughts of sharing your content to their own set of friends. Well, that is if your video is really that worthy of sharing.

Second, the instant that you use YouTube, you also increase your visibility in Google which is the most commonly used search engine in the world. Among the main goals of online entrepreneurs nowadays is to get to the first pages of the Google search page with the niche they are marketing. Now, since Google owns YouTube, the videos that uploaded to the latter become integrated to the whole system of Google. This means that you are readily increase your chances of being in the first pages of search ranks.

Uploading your videos in the website also ensures that your content will always be in the World Wide Web as videos uploaded in this website will never go anywhere. Just take a look at the video uploading dates in the website. You will be surprised to know that those that have been uploaded during the time the website started almost 10 years ago are still in the circulation. Your videos will always be there ready to go viral anytime you incorporate proper online marketing startegies.

Having viral or interesting content will encourage people to follow you. And, once they follow you, you will be able to get their information including their emails. With this information, you can already build our email list that you can use for your direct e-mail marketing campaigns.

This list could go on and on. Although there are some downsides to the use of YouTube in marketing strategies, all you need to do is to make the most of all the strategies that best fit the kind of campaign you want to use. You will be surprised how vast you could reach as many customers in just a short span of time.

YouTube Brings Shopping Options to Video Ads

Apparently, there’s a new way to promote your products with video. Google brings you the latest update, which is ‘TrueView for shopping’.

Consumers all over the world are watching millions of YouTube ads or videos to get things done. Others may be watching product reviews, and some are learning how to bake. Google actually calls this behavior as micro-moments. It’s when people turn to their desktops or handheld devices to learn more, make a decision, or purchase a product.

WHAT IS TRUEVIEW FOR SHOPPING?

According to Google, TrueView for shopping is a feature that aims to connect the momentwhen a person watches a video and when they decide to make a purchase. It will be easier for viewers to get more information on products, and click to buy.

TrueView for shopping allows marketers to showcase their product details and images. A viewer, on the other hand, gains the ability to click to purchase from a brand or retail site all within the video ad. It’s digital advertising at its finest.

TRUEVIEW FOR SHOPPING FEATURES

Because 50% of views on YouTube come from mobile devices, Google has made it sure that TrueView for shopping works seamlessly across mobile phones and tablets. It’s the first-ever integration of the Google Merchant Center into video ads.

With TrueView for shopping, advertisers can scale the manual process of connecting individual products with individual videos. To add products to their in-stream videos, advertisers just need to connect their campaign with a Merchant Center feed. Afterwards, they can customize for each user through contextual and audience signals like geography and demographic info.

TRUEVIEW FOR SHOPPING ADVANTAGES

Following the announcement, industry experts are encouraging retailers to take advantage of Google’s Shopping ad feature. They can capitalize on an opportunity to get their products in front of nearly 1 billion YouTube users.

Ad Format. Retailers will have some flexibility over format including what call-to-action to display, such as ‘click-to-shop vs. ‘shop now’, etc. They can also decide whether or not to display prices in the ads.

Targeting. Retailers can use these as remarketing campaigns if they want, since GDR audiences can be included in these campaigns. You can reach new customers, wherein YouTube/Google will use their own demographic info about the viewer.

SET UP GOOGLE SHOPPING ADS

The question is how to set up YouTube advertising for shopping. Integration is fairly simple for retailers. One needs to set up a TrueView campaign within AdWords, link their Google Merchant Center account, and let YouTube will handle the rest.

This new platform is said to be not only beneficial for advertisers and consumers, but also for Google. While TrueView ads were billed based on views, a viewer clicking on the shopping ads will charge the advertiser.

Before, viewers had to watch the video and then make the conscious step to search for the showcased product elsewhere on the web, in order to make a purchase. Now, YouTube TrueView for shopping provides a new way for advertisers to promote their products via online videos.